How To Start + Improve Your Private School

Our experienced team can provide step-by-step 'turn-key' services to start your school in the USA, Canada, & Internationally. Click here for more info.

We're experienced developing Strategic Plans for schools globally. Our plan can focuses your school's mission, build consensus, donor confidence, & define priorities for your Board & Staff. No school should be without one. Click here for more info.

Great schools have great boards. Can you afford not to ? Our governance workshops & online board performance surveys fine-tunes your board's & focuses your priorities. Click here for more info.

Are you sure your school is doing the best it can? Our In-Depth Performance Review assesses your school's performance against benchmarks & provides snap-shot right away. Click here for more info.

HEG provides consulting services in connection with the sale of K-12 Schools, Language Schools, & Career Colleges in Canada, US, and Internationally. Click here for more info.

Nine Attributes Of An Effective School - How Do You Score?

In today's complicated education environment, the need to work smarter and be ready for the first day of operation for your new school is critical and can't be repeated. They say you never get a second chance to make a first impression. The mechanics of school formation can be challenging and rife with pitfalls, and without a solid foundation and groundwork, a new school can collapse. This is why establishing a school requires exceptional planning, preparation, an experienced team, and uncompromising commitment to a clear vision and sustainable model as an effective school.

To shape your new or established school to become a high-performing school takes a sustained commitment. There is no single thing a school can do to ensure high performance. Researchers have found that high-performing schools have a number of characteristics in common. These schools have the following attributes:

A clear and shared focus
High standards and expectations for all students
Effective school leadership and board governance
High levels of collaboration and communication
Curriculum, instruction, and assessments aligned with measurable standards
Frequent monitoring of learning and teaching
Focused professional development
A supportive learning environment
High levels of family and community involvement

The nine attributes are not listed by priority, although logic would dictate that sudents and their learning is central to the practices of effective schools.

If your school is not there yet, don't despair. What you need to do is develop a strategic plan to formulate your short- and long-term priorities and an action plan to guide your board and administration in reaching your destination.

Next Step

If you would find out more about how to improve your school's performance, please contact Doug Halladay directly to find out more about our services and how we can help. Send an email to info@halladayeducationgroup.com or call directly at 1-604-868-0002.

HEG Recommends

Here are 2 of our most popular toolkits that will help you either start your own school or develop your own strategic plan.

STRATEGIC PLANNING TOOLKIT
Learn how to develop your own Plan with step-by-step instructions contained in a detailed Workbook & Manual, along with $500 worth of bonus CD's. It's all here to help you develop your own plan. Click here for more details.

START-A-SCHOOL TOOLKIT
Are you still struggling with starting a school? Experienced school leaders share how they started their school from the ground up. You'll also receive our bonus CD ($150 value) on developing your strategic plan. Click here for more details.

To your success,

Douglas Halladay
President
Halladay Education Group Inc.

P: 604.868.0002
F: 868.472.8737
E: info@halladayeducationgroup.com
www.HalladayEducationGroup.com

You are receiving this because you signed up at HEG's website or you told us you wanted to subscribe. We will never distribute your address to anyone. Period. We promise.

How To Use Your Strategic Plan To Select New Board Members

2011-04-22T09:21:00.000-07:00

Hello,

We receive many calls a week from clients that are developing or have developed their school's strategic plan, but don't understand how to effectively utilize it in the leadership and operation of their school. They work with a consultant to develop their mission and vision statements, core values, goals, and objectives, and then stop there. Many do not complete the most critical stage, the action plan, which identifies how each goal and objective is implemented, by who, when, at what cost, and the measurement indicator to assess if they've achieved the goal/objective.

But this is only the beginning. You're board can then break down each committee's yearly charge in relation to the implementation of the goals/objectives expanded upon in the action. Furthermore, your Head's operational plan will then provide the day-to-day management plan to deliver it. Working backwards, the board committee will then monitor and engage in assuring the implementation of their designated goals/objectives. Then each spring you can measure the entire school's performance (board, committees, Head) by the level the plan has been successfully implemented.

What the plan also provides is a 'profile' for your board's trustee committee to use in selecting new trustees to match your school's strategic needs. Today, I want to share with you how to use your strategic plan to select new board members to ensure the fulfillment of your strategic plan. Please read on to find out more about how you can maximize your board's performance.

To your success,

Doug Halladay

President

Halladay Education Group

P.S. Don't forget to go to our secure Online Store to invest in our Strategic Planning or Start-A-School Toolkits.

Where's HEG Working Right Now?

Many of you ask what is HEG is being approached to work on next. Here's an update:

Market Study and Business for Private K-12 International School in Western Africa
Sale of Private High School in the western USA
Sale of Beauty School with three sites/spas in Ontario
Sale of Canadian-based Language Schools
Sale of Canadian-based Career Colleges
Strategic Plan for K-7 Catholic Private School in British Columbia
Market Study and Business Plan for Private Non-Profit International High School in Texas
Formation of a new PreK-9 IB Private School in Malaysia
Formation of a new Private K-12 Canadian International K-12 School in Saudi Arabia
Feasibility Study and Business Plan for a new Private Early Childhood Center and Gr. 7-12 Tribal Senior School in Alabama

If you're interested in our consulting services, and would like to discuss your needs further, please contact Doug Halladay by email or call directly at 1-604-868-0002.

In The News

Can an iPad or Some Other Form of Technology Transform Education for Our Kids Committee member Thomas Kendall said the initiative would "revolutionize education." It's laudable that some would try to harness the power of technology to improve educational outcomes. But shoving the technology of today into the failing classrooms...

School founded by Blue Man Group gets new stage
But that's only the first act for founders Chris Wink, Matt Goldman and Phil Stanton. The trio, along with their wives, has founded BlueSchool. They started the private preschool and elementary school to give their own kids a more creative education.

The 28 Most Expensive Private High Schools In America
There are over 3000 private high schools in the United States, but few match up to the extensive programming, state-of-the-art facilities and top-notch educators of these 28, where a year of tuition can cost more than a Mercedes.

7000 Private School Applicants Got Incorrect Scores, Company Says
More than 7000 students were incorrectly graded on the standardized test required for admission to most New York City privateschools, the test company confirmed on Friday. Parents were notified of the error Thursday night...

Solutions For Your School

Our experienced team can provide step-by-step 'turn-key' services to start your school in the USA, Canada, & Internationally. Click here for more info.

Great schools have great boards. Can you afford not to ? Our governance workshops & online board performance surveys fine-tunes your board's & focuses your priorities. Click here for more info.

Are you sure your school is doing the best it can? Our In-Depth Performance Review assesses your school's performance against benchmarks & provides snap-shot right away. Click here for more info.

Claremont Preparatory School in Lower Manhattan Joins the Meritas Family

HEG & our licensed brokers assist buyers/sellers with mergers, purchases, & sales of K-12 Schools & Career Colleges in Canada, US, and Internationally. Click here for more info.

How To Use Your Strategic Plan To Select New Board Members

There are variety of elements that need to followed to ensure the successful implementation of your school's strategic plan and sustainable success of your school, including:

Buy-in and ownership by your stakeholders (board, staff, administration, parents) in the planning process;
Development and utilization of a complete action plan;
Creation of board committees that match the priorities identified in the plan;
Interconnection of the annual goals of board committees and administrative operational plan with your action plan; and
Recruiting new trustees who match the strategic priorities of the school and who can support implementation.

It's the last bullet that I want to expand on more. You see this is a departure from the traditional approach whereby you look for new trustees based on their: wealth, wisdom, leadership, work, expertise, and clout. Yes, there are important. But just as critical is reviewing your strategic goals and determining what type of profile (experience, profession, education/training, and skills) you require to ensure the successful implementation of your strategic plan.

You need to be explicit about the profile to match specific priorities identified in your strategic plan. For example, rather than a land developer you may want a realtor specializing in commercial properties. You need to be sensitive though to caution your board to being hands-off of daily operations and avoid micro-managing.

What you're seeking is to cultivate and solicit board expertise that strengthens the your capacity for:

Short- and long-term planning;
Implementation of the annual board agenda gathered from your strategic plan; and
Creating strategic policy to support the plan.

You should also fill committee positions with non-board members. This allows you to cultivate future board members while leveraging the strengths of your community. An effective board will:

Represent all your stakeholder groups;
Comprise 60% of current parents in a day school and 60% alumni in a boarding school;
Reflect to academic divisions of your school; and
Be balanced in gender.

It is critical that your Trustee Committee is actively cultivating future board members. You cannot sit back and hope that someone capable will show up at your AGM and be elected. You must proactively put together your own list of potential board members for your slate at your school's AGM.

Next Step

If you would find out more about how to improve your school's board performance or develop an effective strategic plan , please contact Doug Halladay directly to find out more about our services and how we can help. You can set this up by sending an email to info@halladayeducationgroup.com or calling directly at 1-604-868-0002.

HEG Recommends

To your success,

Douglas Halladay
President
Halladay Education Group Inc.

P: 604.868.0002
F: 868.472.8737
E: info@halladayeducationgroup.com
www.HalladayEducationGroup.com

Role Of The Private School Board Executive Committee

2011-04-07T15:09:00.000-07:00

Hello

Spring has finally arrived here in Vancouver. The cherry trees are in full bloom, lawn mowers are being pulled out of the garage, and our Vancouver Canucks Hockey Team finished first in the regular season and await their first round opponent next week.

Buying/Selling Schools: As you may know, HEG works with clients to buy and sell Private K-12 Schools internationally and Language Schools and Career Colleges in Canada. HEG represents the sale of the following schools:

· Group of Canadian-based Language Schools

· Canadian-based Business Colleges

· Prestigious K-12 US-based day/boarding high private school

· Group of Beauty Schools in Ontario along with their popular spas

Please contact HEG by email or phone about these schools, if you would like HEG to represent the sale of your school(s) or you're seeking to buy a school.

Over the last few weeks I've read a number stories on the collapse of private schools. It's shame as it doesn't have to be that way if a group has done it's homework to determine if there is market demand for their school at a sustainable fee level. One of the other detrimental factors I observe impacting school's is poor board leadership. Research indicates that school leadership - be it administration or governance - is aligned with school success. One of the key components is knowing how an effective board should function, which is valuable to new or established schools (be it K-12, post secondary, for-profit, or non-profit).

Today, I want to share with you the role of your Board's Executive Committee and how it should function. Please read on to find out more about how you can maximize your board's performance.

To your success,

Doug Halladay

President

Halladay Education Group

P.S. Don't forget to go to our secure Online Store to invest in our Strategic Planning or Start-A-School Toolkits.

Where's HEG Working Right Now?

Many of you ask what is HEG is being approached to work on next. Here's an update:

Sale of Private High School in the western USA
Sale of Beauty School with three sites/spas in Ontario
Sale of Canadian-based Language Schools
Sale of Canadian-based Career Colleges
Strategic Plan for K-7 Catholic Private School in British Columbia
Market Study and Business Plan for Private Non-Profit International High School in Texas
Formation of a new PreK-9 IB Private School in Malaysia
Formation of a new Private K-12 Canadian International K-12 School in Saudi Arabia
Feasibility Study and Business Plan for a new Private Early Childhood Center and Gr. 7-12 Tribal Senior School in Alabama

If you're interested in our consulting services, and would like to discuss your needs further, please contact Doug Halladay by email or call directly at 1-604-868-0002.

In The News

Meritas combines a highly personalized education with challenging academics, resulting in proven, world class student achievement. Meritas attracts, supports and retains top-performing teachers from around the

world who work with each student to make...

Crunch time for private schools

With 21/2 months to go, only a quarter of the 1000

private schools in Singapore have registered with the Council for Private Education (CPE). Under the new Private Education Act, they have to meet stricter standards and register...

Bullying victim's family sues Joshua schools

The family of 13-year-old Jon Carmichael filed suit yesterday in federal court against the Joshua Independent School District, claiming that school officials ignored and even covered up the months of cruel harassment and bullying that drive Jon to...

Negative Web Campaign Forces Closure Of Elan Boarding School

Elan School, the controversialboarding school for troubled teenagers located in Poland Springs, ME has hit the headlines again, but this time with the announcement about its closure as of April 1st. According to school management, the reason for this...

Solutions For Your School

Our experienced team can provide step-by-step 'turn-key' services to start your school in the USA, Canada, & Internationally. Click here for more info.

Great schools have great boards. Can you afford not to ? Our governance workshops & online board performance surveys fine-tunes your board's & focuses your priorities. Click here for more info.

Are you sure your school is doing the best it can? Our In-Depth Performance Review assesses your school's performance against benchmarks & provides snap-shot right away. Click here for more info.

Private school set for foreclosure sale

HEG & our licensed brokers assist buyers/sellers with mergers, purchases, & sales of K-12 Schools & Career Colleges in Canada, US, and Internationally. Click here for more info.

Role Of The Board Executive Committee

HEG has worked with many types of schools with distinctively different educational programs, grades, accreditation, countries, profit and non-profit structure, new and old. Based on our experience and research, one of common elements of high performing schools is the quality of school leadership. More specifically, governance of the school.

One of the key committees of successful boards, and one that is misunderstood and underutilized, is the Executive Committee ("Ex Com").

Ex Com is a small group of designated trustees that functions for the Board between regular meetings.

However, it is not a mini version of the whole Board.

It is usually made up of the Chair, Vice-Chair, Treasurer, Secretary, one or two other trustees, and Head of School (by invitation). However, it may have a different membership based on your Board's makeup and availability. Typically, it is one-third the size of your Board. This allows the Chair to have a balanced and informed perspective, and can be called together under short notice (note: they should not have to travel a great distance).

Function of an Effective Executive Committee:

Meet quickly to provide advice, direction, and Board-level decisions in the context of emergencies;
Help shape a proposal to the full Board or committee;
Screen potential agenda items in advance of a Board meeting and determine if the issue can be dealt with by Ex Com;
Carry be directed by the Board to carry through with decisions that have been made in principle by the Board; and
Preparation for the Board Chair.

Do's and Don'ts of an Executive Committee:

Board members may resent an Ex Com if they're perceived as the 'in group' or present recommendations as faits acomplis. The last thing you want is for regular Board meetings to be perceived as lacking meaningful discussions or real decision making. Board members must feel that they're part of significant work and decision making.

The role of the Ex Com needs to be limited. They should not be capable of committing large amounts of capital without Board direction. They cannot terminate the employment of any staff member of change bylaws without Board authorization.

Minutes of the Ex Com don't need to list everything discussed, but they need to be clear on decisions taken on behalf of the Board, which should be circulated and incorporated in the Board's formal records.

At this point, you should refer to the charter or bylaws of your organization, since Ex Com should function within those boundaries and only take actions within those powers. In most cases a Board can even reverse the decisions made by Ex Com, but this should be avoided (since this is a vote on non-confidence).

Executive Committee Calendar:

A well organized Ex Com, as will all your Board Committees, will develop an annual calendar to organize their duties. For example:

Spring:

Review the strategic plan and determine what goals will be implemented for the next academic year;
Set-up a process to review implementation of the current year's annual goals, administration's annual operational plan, and Board Committee reviews;
Work with the Committee on Trustees to counsel out unproductive trustees and the annual Board evaluation process.

Summer:

Determine the Board agenda for the upcoming school year, using your strategic plan's annual goals to guide it;
Gather the Head's Annual Operational Plan.
This covers the strategic plan at the Board and operational levels, and appears as action items for your Board Committees;
Plan and implement a summer Trustee orientation and planning retreat with the Committee on Trustees;
Determine committee charges, leadership, and membership, with action items for each committee;
Develop and charge the Head Support and Evaluation Committee, which will link the Board's annual agenda planning goals with the annual administrative agenda and plan.

Fall/Winter:

Oversee and monitor each committee based on their charges, agenda, and timetable for action items;
Collaborate with the Committee on Trustees to ensure that the Board has a strategic focus and deals with decisions first discussed and voted on at the committee level.

Early Spring:

Organize and lead the mid-year review of annual agendas (Board, administration, and committee);
Begin preparation for the review/modification of the strategic plan as part of an annual cycle.

Next Step

If you would find out more about how to improve your board's performance or would like to have board governance workshop, please contact Doug Halladay directly to find out more about our services and how we can help. You can set this up by sending an email to info@halladayeducationgroup.com or calling directly at 1-604-868-0002.

HEG Recommends

Marketing For International Students For Private Schools

2011-03-17T11:27:00.000-07:00

Hello,

I hope I don't sound like a broken record or harping too much on my Vancouver Canucks Hockey Team, but they won their seventh in a row yesterday, clinched the NorthWest Division Title (3rd year in a row), and are leading the NHL in points! When you've been following a team for their 40 year history (with no Stanley Cup!) you try to celebrate when you can.

Buying/Selling Schools: Our firm has been retained to support a group to buy a language school in Vancouver. If you know of a language school that is interested in the sale of their institution, please encourage them to contact our firm. Furthermore, HEG is representing the sale of a prestigious K-12 US day/boarding high private school as well as a group of beauty schools in Ontario along with their popular spas. Please contact HEG by email or phone about these schools, or if you would like HEG to represent the sale of your school(s).

I had a pleasure of completing a strategic plan for a private elementary private school in Vancouver a few weeks ago. It was a lot of fun to work with their inspired staff. At the same, our firm is also developing a market study and business plan for a new international private high school in Texas. What they both have in common is the recruitment of international students for their school. Yes, even the Catholic elementary school is recruiting international students to their day program. They both recognize that expanding their market for recruitment at a global scale will ensure that their school can proactively ride out changes in local enrollment issues and create multi-channels for revenue.

Today, I want to share with you a number of strategies you can use to introduce of improve your schools international student program. Please read on to find out more about how you can maximize your school's enrollment revenues.

To your success,

Doug Halladay

President

Halladay Education Group

P.S. Don't forget to go to our secure Online Store to invest in our Strategic Planning or Start-A-School Toolkits.

Where's HEG Working Right Now?

Many of you ask what is HEG is being approached to work on next. Here's an update:

Sale of Private High School in the western USA
Sale of Beauty School with three sites/spas in Ontario
Strategic Plan for K-7 Catholic Private School in British Columbia
Evaluation of three K-12 Private Schools in Abu Dhabi
Market Study and Business Plan for Private Non-Profit International High School in Texas
Strategic Plan for a K-12 Education Reform initiative in Saudi Arabia
Formation of a new PreK-9 IB Private School in Malaysia
Formation of a new Private K-12 Canadian International K-12 School in Saudi Arabia
Feasibility Study and Business Plan for a new Private Early Childhood Center and Gr. 7-12 Tribal Senior School in Alabama

If you're interested in our consulting services, and would like to discuss your needs further, please contact Doug Halladay by email or call directly at 1-604-868-0002.

In The News

One of the foreclosures being advertised for sale next month is for Cherokee County's largest secular

private school. But the leadership of American Heritage Academy on Sixes Road south of Canton calls the news a "blessing,"...

Private schools see uptick in interest | Dallas Business Journal

Dallas, TX News - View Daily Local Business News, Resources & more in Dallas, Texas.

More schools convert to charters as California education funds dip

More traditional neighborhood schools are looking to operate as charters because they can get huge increases in funding as well as flexibility in how they use it. The latest example is El Camino Real High School, one of Los Angeles...

Solutions For Your School

Our experienced team can provide step-by-step 'turn-key' services to start your school in the USA, Canada, & Internationally. Click here for more info.

Great schools have great boards. Can you afford not to ? Our governance workshops & online board performance surveys fine-tunes your board's & focuses your priorities. Click here for more info.

Are you sure your school is doing the best it can? Our In-Depth Performance Review assesses your school's performance against benchmarks & provides snap-shot right away. Click here for more info.

New private school for students with Asperger's to open in Lafayette

HEG & our licensed brokers assist buyers/sellers with mergers, purchases, & sales of K-12 Schools & Career Colleges in Canada, US, and Internationally. Click here for more info.

International Studnet Marketing and Recruiting for Private School

As a former Head of an international boarding school, I've firsthand experience expanding an international recruiting program globally. At one time, I was on the road fundraising and recruiting students 50 to 70 days a year. I worked with a school admission's staff to double its boarding enrollment, move from 10 agents to over 600, and shifted from attending two recruiting fairs a year to at seven. I recognized that a school that recruits from multiple markets with multiple sources of recruiting resources (e.g., agents, fairs, media, website, sister schools) will fare better in a global economy.

I want to share with you that schools need to continually seek multiple sources of revenue for their school to ensure that they become completely tuition based. Alternatively, your various channels that generate capital for your school can be used as a rainy day fund to stock pile for new projects or extended programming beyond your core.

My approach is that your school should always be maximizing multi-channels of revenue generating sources. This could include: advertising in your gym; school store, partnering with local industry, and more.

One source of revenue that your school should seriously consider is adding an international student program. And quite frankly, any school should be able to add this type of program. Typically, an international student will generate more net income than a day student, even after marketing and programming expenses. And on a school level, bringing in an international student program will add a new dimension to the educational experience for your students and staff.

On a business model, by diversifying your market area, you're being proactive and ensuring that as one market takes a dip you're seeking students from markets where students are seeking an international learning experience. Provided below is a starting point for you as you consider adding an international program for your school.

What Is An International Program?

International Programs provide students a combination of an outstanding education with the opportunity to live and travel in a new country. An effective program promotes and markets your school as a destination for international students. This includes programs such as: one-year or one-semester ESL programs; High School graduation for fully integrated International students; short-term programs; summer and winter programs; exchange programs; extended travel programs, and even sister school programs.

Advantages For Your School

An International Program enhances the overall educational value for your current students, an appreciation and understanding of other cultures, and lifelong global friendships. In addition, the program provides a positive revenue centre from the extra tuition, diversifies your recruiting market, reduces the impact of regional economic cycles, expands your fundraising profile, and establishes exchange programs that your students and staff can take advantage of.

What Makes An Effective International Program?

There are a number of factors that are inherent in an effective program. This includes: allowing international students to choose from short- and long-term integrated programs from elementary through to secondary levels; promoting a flexible, accessible, and internationally oriented programs of education (e.g., ESL, AP, IB); highly qualified and experienced instructors; ensuring a quality learning experience in a spectacular North American setting; fostering multiculturalism and a global perspective, and assisting international students through a variety of on-campus services and student support centre (e.g., medical, counselling, travel arrangements, tutoring).

Current Market Trends

Well the good news. North America remains a top study destination for many international students. For example, Taiwanese numbers went up 21% from 1,536 in 2003 to 1,862 in 2008, and short-term visas rose sharply by 72%. There have been substantial increases in study permits, notably Taiwan, Brazil, Norway, and Turkey. In Brazil, permits increased 21% over the same period last year and Canada has now become one of the top destinations for Brazilian students. Both the low rejection rate (4%) and the relatively easy process of applying for a Canadian visa - less complicated than the process for competitor countries - are factors influencing this trend. European markets also showed substantial increases. In Norway, permit numbers were up 35%. In Turkey, numbers were up 17%. Other markets posting increases were Singapore (2%) and Thailand (3%). The huge Mexican market held steady with 2,090 permits issued by the end of September, and this of course does not include the large Mexican contingent coming to Canada for short-term study.

Now the bad news. There have been a number of factors that have impacted a downturn in numbers: country specific economic downturns, increase in the Canadian dollar, more stringent examination taking place by visa officers, and an increase in scrutiny for applications to Canada due to increased concerns over terrorism and increases in fraudulent applications in specific markets (e.g., Vietnam, India). South Korea and China accounted for much of the decline, falling 18% and 49% respectively. In Hong Kong, permits were down 13%; Indonesia saw a decrease of 18%; and the Malaysian market was also sensitive to the rise of the Canadian dollar, posting a decrease of 34%. Finally, there was a sharp rate of decline in both Vietnam and India due entirely to a much higher refusal rates imposed by visa officers overseas.

Where Do You Start?

Most importantly, you need to develop your vision (5-years from now) and Mission (Purpose) for your program. Determine why you want to start one? Is it for the revenue source or the quality of programs and culture it provides to your school? Or both? Either way, you need to assess your current status -- perform an analysis of your school's strengths, weaknesses, opportunities, and trends/threats (SWOT's analysis); perform a competitive analysis of your market, and identify where you are now and where you want to be.

From this process you develop goals and tasks to achieve your mission and vision, noting how to overcome your weaknesses, utilizing your strengths, keeping an eye on emerging trends and threats, maximizing enrollment and revenues. You need to then develop key goals in relation to your plan, establishing your action plan, and identifying the impact on other programs as well as the school in general. But most importantly, create your implementation plan, indicating who, when, how, and how much of achieving your vision.

Admissions/Marketing Plan

One of the most critical elements to a successful program is the development and implementation of an effective marketing plan for enrollment. This is more complicated than your "domestic plan." You are dealing with another culture, language, norms, and distance. Nevertheless, an effective plan should include: identifying short- and long-term markets; developing a budget (10-13% of projected Gross Revenues); developing a recruiting calendar for fairs and enrollment; identifying promotional resources (e.g., web site, translated promotional materials for fairs and agents, agent binders, resources for fair booths, Home Stay Forms), and building an agent database.

ESL Program

The most critical element of a successful International Program is the actual learning that occurs within your school. It's every institution's mission to provide international students a quality learning experience. And word gets out very quickly, even globally, about whether your program does what it states it does!! Remember, the majority of any successful recruiting campaign is based on word-of-mouth. So ensure that you hire good instructors and provide first-class resources, as well as a healthy, happy living experience

NEXT STEP

If you would find out more about how to develop your international program at your school or improve your current international student recruiting program, please contact Doug Halladay directly to find out more about our services and how we can help. You can set this up by sending an email to info@halladayeducationgroup.com or calling directly at 1-604-868-0002.

HEG Recommends

To your success,

Douglas Halladay
President
Halladay Education Group Inc.

P: 604.868.0002
F: 868.472.8737
E: info@halladayeducationgroup.com
www.HalladayEducationGroup.com

Using Your Website To Market Your Private Schools

2011-03-17T08:45:00.000-07:00

Hello,

For some of you, you're already in your weekend. Here in Vancouver we're winding up Friday and getting ready for a wet weekend. That's OK, as it means snow at our local ski resorts. On Saturday I'm looking forward to watching our Canucks win their fifth road game in a row over Calgary!

Our firm has been retained by a corporation to help them buy a language school in Vancouver. If you know of a language school that is interested in the potential sale of their institution, please encourage them to contact our firm. For that matter, you represent a K-12 private school that is thinking of putting your school on the market; please contact HEG as we represent a number of buyers.

Today, I want to share with you a number of strategies you can use to make your school's web site more search engine friendly or optimized to ensure that your institution ranks at the top of web searches. Please read on to find out more about how you can maximize your school's marketing on the Internet.

You need to find out if your school's website is in the fast lane of the information superhighway or stuck in a cyber cul-de-sac.

To your success,

Doug Halladay

President

Halladay Education Group

P.S. Don't forget to go to our secure Online Store to invest in our Strategic Planning or Start-A-School Toolkits.

Where's HEG Working Right Now?

Many of you ask what is HEG is being approached to work on next. Here's an update:

Sale of Private High School in the western USA
Sale of Beauty School with three sites/spas in Ontario
Strategic Plan for K-7 Catholic Private School in British Columbia
Evaluation of three K-12 Private Schools in Abu Dhabi
Market Study and Business Plan for Private Non-Profit International High School in Texas
Strategic Plan for a K-12 Education Reform initiative in Saudi Arabia
Formation of a new PreK-9 IB Private School in Malaysia
Formation of a new Private K-12 Canadian International K-12 School in Saudi Arabia
Feasibility Study and Business Plan for a new Private Early Childhood Center and Gr. 7-12 Tribal Senior School in Alabama

If you're interested in our consulting services, and would like to discuss your needs further, please contact Doug Halladay by email or call directly at 1-604-868-0002.

In The News

Abu Dhabi Education Council: All Villa Schools Will Be Closed By 2013 Abu Dhabi City Guide - This comes in line with ADEC strategy to improve the private education sector and ensure the availability of a safe & healthy learning environment for all students in private schools. Mr. Yousif Al-Sheryani, ADEC's Private Schools & Quality Assurance...

Daily Camera - By Amy Bounds/Camera Staff Writer Bridge Schools leaders knew the school needed a new focus, with enrollment declines making it impossible to keep the private Boulder middle and high school going. As they looked at the 20 or so students still at the...
Five Ways to Sabotage Your Nonprofit Mission Statement

There are many more ways to muss up your mission statement, but avoiding these five will certainly help...

How to Build a Gift Chart for a Fundraising Campaign

What is a gift chart? It's a planning tool to tell you how many gifts and prospects you will need to raise a specific amount of money. The chart will help you see whether...

More schools convert to charters as California education funds dip

San Jose Mercury News- AP LOS ANGELES -- More traditional neighborhood schools are looking to operate as charters because they can get huge increases in funding as well as flexibility in how they use it. The latest example is El Camino Real High School, one of Los Angeles...

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