HALLADAY EDUCATION GROUP

HALLADAY EDUCATION GROUP
4316 Arthur Drive, Delta, BC, Canada V4K 2W8
P: 604.868.0002 | E: info@halladayeducationgroup.com


Wednesday, October 8, 2008

Stay Connected With Your Community

Hello:


I would like to thank all of you for your kind regards on my 50th birthday yesterday. I am not big on these types of milestones, but I had a great family dinner and celebratory birthday cake, along with some very rude birthday cards from my friends and relatives. You can see a photo of me with my birthday cake on my blog.

I must apologize for the length of time between eNewsletters. My firm has been swamped with new school formation projects and school management services around the globe, and I have not put enough time into staying connected with my Inner Circle Members. I must reprimand myself since I am always the one to push staying connected with your client base to build trust and resulting enrolment. However, I am here now reconnecting with you and sharing what is happening in my life and providing some insightful tips to help you start and manage the performance of your private school more effectively.

Some of you have been kind enough to inquire into where and what HEG is working on. Here is snapshot of what we are focusing our services on:


1). Feasibility study to start a Private Gr. 7-12 Christian-Environmentally Sustainable Academy in Maui

2). Business plan to start a private multi-sports boarding academy in Canada

4). Formation contract to start a “Red Seal” trade and technology institute in Vancouver, BC

5). Develop a strategic plan for a private Adventist boarding school in Tennessee

6). Business plan to develop a for-profit private PreK-12 American school in Singapore

7). Retainer to guide the formation of a PreK-12 Private Adventist school in San Antonio

8). Develop a business plan for a K-12 British Columbia certified offshore school in Abu Dhabi

9). Feasibility study to transition a Chinese school in Beijing into a K-12 British Columbia certified offshore school

10). Selection to develop a feasibility study to develop the private K-12 school system for the world’s first carbon free city, Masdar, just outside of Abu Dhabi

11). Develop a strategic plan for a private International Baccalaureate day school in Vancouver

12). Selection to support the formation of 15 mega Technology in Education Learning Centers or secondary schools in Africa

13). Selection to assist a Dubai-based investment group to partner with a US-based school

There are even more projects coming up in Dubai and the Middle East that I will mention in the next eNewsletter. Suffice to say, HEG has become the go-to firm for founders, investors, and land developers looking for an experienced international firm who can support the comprehensive development of K-12 and post secondary institutions, from concept to turn-key.


Enjoy the eNewsletter,


Doug Halladay

President and Founder

Halladay Education Group Inc.

www.HalladayEducationGroup.com


================================

In This Issue

================================


1. In The News

2. Services Your School Needs

3. Stay Connected To Your Community

4. Products To Invest In To Start And Lead Your School


==================================

1. In The News

==================================


Local Private Schools Expanding
Charlottesville Daily Progress - Charlottesville, VA, USA
By Sharon C. Fitzgerald Daily Progress correspondent Several private schools in Albemarle County and Charlottesville are growing to accommodate current and ...


Private Schools Unhurt By Economy
Durham Herald Sun - Durham, NC, USA
Several private schools in the area have seen an increase in enrollment from last school year. Kathleen Davidson, admissions coordinator for Carolina ...


UK's Biggest School Scraps Homework
Times Online - UK
Geoff Lucas, general secretary of the Headmasters’ and Headmistresses’ Conference of independent schools, warned that, if widely adopted, the policy would ...


Parents push for private high school Downtown
Downtown Express - USA
Two women with children attending Village private schools came up with the idea for GVHS independently of each other two years ago. ...


==================================
2. Services Your School Needs
==================================

>>> (A) STARTING YOUR OWN SCHOOL

Starting a school can be challenging and you never have a 2nd chance to make a first impression. This is why you need a firm that has experience starting schools in USA and Canada. Our services include:
1. One-Day Comprehensive Overview Session


2. Formal Feasibility Study
3. Detailed Business Plan
4. Turn-Key School Formation Services
6. Ongoing Consulting Retainer
7. Ongoing Management and Operations Services

If you would like more information about our services related to starting your school, please call us at 1-604-868-0002, email at info@halladayeducationgroup.com, or click here to download our brochure outlining services.

>>> (B) STRATEGIC PLANNING

We can develop a comprehensive Strategic Plan that will build consensus, motivate donors, and define critical priorities for your Board and Administration to improve your school.

Click here to download our brochure on our Strategic Planning process, or call us at 1-604-868-0002, or email at info@halladayeducationgroup.com

>>> (C) BOARD GOVERNANCE WORKSHOPS

Do you want your school to have better leadership? Our full-day governance workshop and interactive online survey will fine-tune your board’s performance and refocus their mandate. Please email us at info@halladayeducationgroup.com , call us at 604-868-0002 to find out more about how we can help you, or click here to download our brochure.


=========================================

3. Staying Connected With Your Community

=========================================


What better theme to discuss today than my own slacking off of communicating with my own community, you, members of HEG’s Inner Circle. I can come up with a bunch of excuses of why I have not sent out an eNewsletter (hey it is my birthday after all!! and my firm’s been swamped by clients wanting to start schools around the globe), but there is no excuse. Research indicates that for people to know, like, and trust you, they must be in contact with you at least 5 to 7 times. This means that if you want parents to enroll their son or daughter at your school, you must reach out to them more than a half a dozen times.


How can you do this? Here are a few quick suggestions:


1). Set up an opt-in box on your web site to encourage parents to give you their name and email address. Once you have this, you then start to send out a weekly eNewsletter sharing with them what wonderful things you are doing at your school. Remember, once you set this up, sending emails is almost free. Furthermore, parents will forward this email to other parents (which is free and great). This is almost like word-of-mouth marketing, which is the most powerful marketing you can have – testimonials.


2). Set up an RSS feed on your web site so that every time you update it, your clients will know this too.


3). Set up a multi-step email system on your web site for parents who opt-in (have a free downloadable report that can go out in a 7 step process). This allows you to build up the relationship over time.


4). After parents visit your school or make an inquiry, set up a multi-step post card mail-out system with a third party vendor that will go out automatically in a 3-5 part mailing.

What ever you do, make sure it is systemized so that you are using your time wisely and you are reaching out to as many prospective parents and students as possible, building up that relationship of trust.


If you would like more information on to improve your school’s marketing and admissions strategies, please email HEG at info@halladayeducationgroup.com to set up a time to chat about your needs.


============================================

4. Products To Invest In To Start And Lead Your School

============================================


Here are a set of popular Tool Kits to help you start and/or lead your school more effectively.


>> (A). STRATEGIC PLANNING TOOLKIT (#1 BEST SELLER)

Learn how to develop your own Strategic Plan effectively with our step-by-step, Strategic Planning Toolkit and Manual. Click here to get more details.


>> (B). START-A-SCHOOL TOOLKIT (#2 BEST SELLER)

Are you still struggling with starting your School? We share with you how to start a school from the ground up. Click here to get more the details.


=======================================================

To your success,


Douglas Halladay

President and Founder

Halladay Education Group Inc.

www.HalladayEducationGroup.com

=======================================================


P.S. Do not forget to check out our secure Online Store for ways to invest in improving or starting your own school or non-profit. Click here for the link.


Copyright © 2007 Halladay Education Group Inc – All Rights Reserved

Friday, August 29, 2008

Turn The Radio UP

Hi Inner Circle Member:

In Canada we are getting ready for the last long weekend of the summer – Labour Day on Monday. To send it off my sisters are I are holding a Family Shin Dig at our cottage where about 50 of our relatives and family will get together and catch up on old times at our cottage in the states. We felt it important to stay connected with our families and friends, and now we are hoping that Saturday will be sunny. We have set a record for the wettest August!!

Speaking of staying connected, are you taking advantage of last minute indecisiveness or disatistfaction with local parents to make and exceed your enrollment projections? In the last eNewsletter I covered several last minute strategies that could pull in more students.

Based on feedback, I am going to talk further about marketing strategies when using the radio. It is not as affective as direct mail or newspaper inserts, but it is reasonably priced and can saturate your market. However, you need to be ready for the response.

Also, please check my updated web site; I have streamlined it and added new structure for my Online Store. You can now purchase either of my Toolkits by credit card payment. Click on the following link for the Online Store: http://www.halladayeducationgroup.com/online_store.php

Enjoy the eNewsletter,

Doug Halladay

President and Founder
Halladay Education Group Inc.
www.HalladayEducationGroup.com

================================
In This Issue
================================
  1. In The News
  2. Services Your School Needs
  3. Turn The Radio Up
  4. Products To Invest In To Start And Lead Your School
==================================
1. In The News
==================================

Interactive Whiteboard Market To Exceed US$1bn By End Of Year
TechWhack (press release) - New Delhi,Delhi,India
“Do not be put off by the adage that ‘there is no money in education’”, says Messenger, “governments will often find the money to supply thousands of boards...

Schools' Trial By Independence
Zawya - United Arab Emirates
Consultants say Qatar is trying to achieve some of the most radical reforms of any school system ever. The government has tried to take the best educational...

Helping Students Stay in Private Schools
Washington Post - United States
The loss of 8000 students from independent and parochial schools in the seven Maryland counties closest to Washington affects not only private schools but...

Teachers May Start Toting Guns in Texas

KVEW - Kennewick,WA,USA
Texas Governor Rick Perry says he's okay with the Harrold Independent School District's decision to allow teachers and staff to carry guns...

==================================
2. Services Your School Needs
==================================

>>> (A) STARTING YOUR OWN SCHOOL

Starting a school can be challenging and you never have a 2nd chance to make a first impression. This is why you need a firm that has experience starting schools in USA and Canada. Our services include:
1. One-Day Comprehensive Overview Session
2. Formal Feasibility Study
3. Detailed Business Plan
4. Turn-Key School Formation Services
6. Ongoing Consulting Retainer
7. Ongoing Management and Operations Services

If you would like more information about our services related to starting your school, please call us at 1-604-868-0002, email at info@halladayeducationgroup.com, or click here to download our brochure outlining services.

>>> (B) STRATEGIC PLANNING

We can develop a comprehensive Strategic Plan that will build consensus, motivate donors, and define critical priorities for your Board and Administration to improve your school.

Click here to download our brochure on our Strategic Planning process, or call us at 1-604-868-0002, or email at info@halladayeducationgroup.com

>>> (C) BOARD GOVERNANCE WORKSHOPS

Do you want your school to have better leadership? Our full-day governance workshop and interactive online survey will fine-tune your board’s performance and refocus their mandate. Please email us at info@halladayeducationgroup.com , call us at 604-868-0002 to find out more about how we can help you, or click here to download our brochure.

=========================================
3. Turn The Radio Up
=========================================

The key to any sales strategy (yes, marketing for enrollment is sales after all) is to create a drive to action. And when you are about to open your school or just opened the school, you want to lean on parent’s emotions and disappointment in the school system they have just returned to. You want to reach out to them with an educational solution to their child’s school problem.

However, what is the message. In our consulting practice, we often spend several days with clients, mapping out features and benefits as compared to their competitors. We explore who their best customers are and why, examine what drives buying decisions (tuition) for those customers (parents), and help craft messages that highlight areas in which our clients excel, all the time building emotional impact. Each of the top-level differentiators we propose must meet the following five tests:
  • Is it important to the customer?
  • Is it unique to this company, product, or service?
  • Is this a sustainable competitive advantage?
  • Is it memorable?
  • Is this advantage easy to prove?
Effective communication is really very simple. It’s simply a matter of the right person, communicating the right message, to the right audience, at the right time, and in the right way. Using direct copy method for radio, you need to create an auditory version of a sales letter using the following formula:
  1. Pain
  2. Agitate
  3. Solution
  4. Call to action
With the call to action you need to tell them to do something explicitly, not just hope they call your school or drive by. You need to create an incentive to enrol. You could use the tactic of scarcity…there are 3 seats left in Grade 2.

In terms of tactics for radio advertising, here are a few tips:
  • Run your ads 4 days on and 2 days off
  • Use a frequency of 5 to 7 times during the day. Remember, you need to touch your clients 3 or 4 times to create brand awareness
  • Put in a tracking number in the ad (e.g., phone number) to track response to the ad (you want to measure your ROI)
  • Your ads should be 60 seconds long and should be at the beginning of the ad sequence
  • You should use a parent or student to talk about the school, using a testimonial approach
If you would like more information on to improve your school’s marketing and admissions strategies, please email HEG at info@halladayeducationgroup.com to set up a time to chat about your needs.

============================================
4. Products To Invest In To Start And Lead Your School
============================================

Here are a set of popular Tool Kits to help you start and/or lead your school more effectively.

>> (A). STRATEGIC PLANNING TOOLKIT (#1 BEST SELLER)

Learn how to develop your own Strategic Plan effectively with our step-by-step, Strategic Planning Toolkit and Manual. Click here to get more details.

>> (B). START-A-SCHOOL TOOLKIT (#2 BEST SELLER)

Are you still struggling with starting your School? We share with you how to start a school from the ground up. Click here to get more the details.

=======================================================

To your success,

Douglas Halladay
President and Founder
Halladay Education Group Inc.

=======================================================

P.S. Do not forget to check out our secure Online Store for ways to invest in improving or starting your own school or non-profit. Click here for the link.

Copyright © 2007 Halladay Education Group Inc – All Rights Reserved

Friday, August 15, 2008

You Need 5 More Students To Break Even!!

Hi Inner Circle Member:

I imagine you’ve taken some time to watch the Olympics going on in Beijing. I was completely blown away by the opening ceremonies. I’ve never seen anything like it. I hope your country is performing better at the medal podium than mine, Canada. Right now we’ve collected zero medals, though there is hope this weekend for our rowing team.

I’m looking forward to my city, Vancouver, hosting the winter Olympics in 2010. Like Beijing our politicians are spending money on new facilities and infrastructure, but not at the scale that China has invested. However, it’s nice to have a modern RAV line connecting the airport to the downtown and an improved highway to Whistler and Blackcomb (for those of you who’ve driven it, you know it can be a two-lane adventure).

Speaking of investing money in your infrastructure, I imagine your school is coming down to the final moments of meeting your projected enrollment and budget.

Today I’m going to talk about some last minute marketing strategies that you can use at your new or existing school to bring in last minute students to meet and exceed your projected enrollment numbers and make the budget.

Also, please check my updated web site; I have streamlined it and added new structure for my Online Store. You can now purchase either of my Toolkits by credit card payment. Click on the following link for the Online Store.

Enjoy the eNewsletter,

Doug Halladay

President and Founder

Halladay Education Group Inc.

www.HalladayEducationGroup.com

================================

In This Issue

================================

1. In The News

2. Services Your School Needs

3. You Need 5 More Students To Break Even!!

4. Products To Invest In To Start And Lead Your School

==================================

1. In The News

==================================

Private schools feeling effect of slowing economy

Examiner.com – USA

Patrick Bassett, president of the National Association of Independent Schools, says private schools are facing the combination of tuition rising faster than...

Slump Squeezes Enrollment at Private Schools

Washington Post - United States

By Daniel de Vise Private schools across the Washington region have begun to feel the effects of the nation's economic slumber, as some families seek more

Court reverses, declares home schooling legal in Calif.

USA Today – USA

In the new ruling, the court determined that while original education laws seemed to prohibit home schools in the definition of private school,

Private school to open in Burnside

The Burnside News - Halifax, Nova Scotia, Canada

Students must have and maintain a B average in order to get into the school and stay in the hockey program...

New private school delays opening

The Keene Sentinel - Keene, NH, USA
The all-boys private school, named after the late spiritual leader Maharishi Mahesh Yogi, would teach a technique called transcendental meditation. ...

==================================

2. Services Your School Needs

==================================

>>> (A) STARTING YOUR OWN SCHOOL

Starting a school can be challenging and you never have a 2nd chance to make a first impression. This is why you need a firm that has experience starting schools in USA and Canada. Our services include:

1. One-Day Comprehensive Overview Session

2. Formal Feasibility Study

3. Detailed Business Plan

4. Turn-Key School Formation Services

6. Ongoing Consulting Retainer

7. Ongoing Management and Operations Services

If you would like more information about our services related to starting your school, please call us at 1-604-868-0002, email at info@halladayeducationgroup.com, or click on here to download our brochure outlining services.

>>> (B) STRATEGIC PLANNING

We can develop a comprehensive Strategic Plan that will build consensus, motivate donors, and define critical priorities for your Board and Administration to improve your school.

Click here to download our brochure on our Strategic Planning process, or call us at 1-604-868-0002, or email at info@halladayeducationgroup.com

>>> (C) BOARD GOVERNANCE WORKSHOPS

Do you want your school to have better leadership? Our full-day governance workshop and interactive online survey will fine-tune your board’s performance and refocus their mandate. Please email us at info@halladayeducationgroup.com , call us at 604-868-0002 to find out more about how we can help you, or click here to download our brochure.

=========================================

3. You Need 5 More Students To Break Even!!

=========================================

For many of you, your school year begins in less than 3 weeks and for some of in 1 week. As a former Private School Leader, I’ve faced the same challenges you face today; you need 5 or 10 more students to make your enrollment projections and cover your 2008-09 budget. Over the years I’ve gleaned a number of last minute strategies that have helped sign up a few last minute students. Most of these strategies can also be implemented during your spring marketing and enrollment season, but they can also bring in the last minute students. You have to run these for at least 3-4 consecutive runs to be effective. Too many times schools send out their promotion once and think that this will motivate parents to enroll their child. NO. You need to get their attention with at least 3 to 5 contacts in a short time frame with the same tools. And for goodness sakes, push your school’s benefits, not your features!!

  1. Send out full colour desk-topped 1-page brochures as an insert in your local newspapers. These free weekly newspapers are effective because you can pick the regions in your community that they are delivered to and the market you want to reach.
  2. Send out the same brochure as a mail insert to specific regions in your community that you think are aligned with your school’s benefits and program features.
  3. Run radio ads with a parent and/or student talking about your school in an advertorial testimonial format. This gets them every time.
  4. Run scholarships for students in your community that match a specific program you want to grow. If you’ve empty desks, this won’t impact your budget and you’ll get a huge surge of interested parents that you can add to your marketing funnel. Yes, this will cost you since you’re forfeiting tuition, but since you have an empty desk anyways, now you’ve buckets of leads that you can draw upon. Click on the following link to see an example of a school near me that ran a series of ads in the local paper for their scholarship program: http://www.halladayeducationgroup.com/files/SoutpointeAd.pdf
  5. Create a direct mail campaign to your data base of parents who indicated interest in enrolling their child at your school. Invite them to a last minute open house at your school for them to come by one more time to “kick the tires” and rethink their options.
  6. Have a few of your very happy parents host a “Tea Party” at their house and invite in some of their friends to hear your Director of Admissions talk about your school’s programs and the many unique benefits of your school’s educational program.
  7. Of course there are the tried and true newspaper ads, but I’ve never been a huge fan of them since their shelf-life is so short. They other 6 strategies have a far greater impact and create more buzz.

If you would like more information on to improve your school’s marketing and admissions strategies, please email me at info@halladayeducationgroup.com to set up a time to chat about your needs.

============================================

4. Products To Invest In To Start And Lead Your School

============================================

Here are a set of effective tools to help start and lead your school more effectively.

>> (A). STRATEGIC PLANNING TOOLKIT (#1 BEST SELLER)

Learn how to develop your own Strategic Plan effectively with our step-by-step, Strategic Planning Toolkit and Manual. Click here to get more details.

>> (B). START-A-SCHOOL TOOLKIT (#2 BEST SELLER)

Are you still struggling with starting your School? We share with you how to start a school from the ground up. Click here to get more the details.

=======================================================

To your success,

Douglas Halladay

President and Founder

Halladay Education Group Inc.

www.HalladayEducationGroup.com

=======================================================

P.S. Do not forget to check out our secure Online Store for ways to invest in improving or starting your own school or non-profit. Click here for the link.

Copyright © 2007 Halladay Education Group Inc – All Rights Reserved