I imagine you’ve taken some time to watch the Olympics going on in
I’m looking forward to my city,
Speaking of investing money in your infrastructure, I imagine your school is coming down to the final moments of meeting your projected enrollment and budget.
Today I’m going to talk about some last minute marketing strategies that you can use at your new or existing school to bring in last minute students to meet and exceed your projected enrollment numbers and make the budget.
Also, please check my updated web site; I have streamlined it and added new structure for my Online Store. You can now purchase either of my Toolkits by credit card payment. Click on the following link for the Online Store.
Enjoy the eNewsletter,
Doug Halladay
President and Founder
Halladay Education Group Inc.
www.HalladayEducationGroup.com
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In This Issue
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1. In The News
2. Services Your School Needs
3. You Need 5 More Students To Break Even!!
4. Products To Invest In To Start And Lead Your School
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1. In The News
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Private schools feeling effect of slowing economy
Examiner.com –
Patrick Bassett, president of the National Association of Independent Schools, says private schools are facing the combination of tuition rising faster than...
Slump Squeezes Enrollment at Private Schools
By Daniel de Vise Private schools across the
Court reverses, declares home schooling legal in Calif.
In the new ruling, the court determined that while original education laws seemed to prohibit home schools in the definition of private school,
Private school to open in Burnside
The Burnside News -
Students must have and maintain a B average in order to get into the school and stay in the hockey program...
New private school delays opening
The
The all-boys private school, named after the late spiritual leader Maharishi Mahesh Yogi, would teach a technique called transcendental meditation. ...
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2. Services Your School Needs
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>>> (A) STARTING YOUR OWN SCHOOL
Starting a school can be challenging and you never have a 2nd chance to make a first impression. This is why you need a firm that has experience starting schools in USA and Canada. Our services include:
1. One-Day Comprehensive Overview Session
2. Formal Feasibility Study
3. Detailed Business Plan
4. Turn-Key School Formation Services
6. Ongoing Consulting Retainer
7. Ongoing Management and Operations Services
If you would like more information about our services related to starting your school, please call us at 1-604-868-0002, email at info@halladayeducationgroup.com, or click on here to download our brochure outlining services.
>>> (B) STRATEGIC PLANNING
We can develop a comprehensive Strategic Plan that will build consensus, motivate donors, and define critical priorities for your Board and Administration to improve your school.
Click here to download our brochure on our Strategic Planning process, or call us at 1-604-868-0002, or email at info@halladayeducationgroup.com
>>> (C) BOARD GOVERNANCE WORKSHOPS
Do you want your school to have better leadership? Our full-day governance workshop and interactive online survey will fine-tune your board’s performance and refocus their mandate. Please email us at info@halladayeducationgroup.com , call us at 604-868-0002 to find out more about how we can help you, or click here to download our brochure.
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3. You Need 5 More Students To Break Even!!
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For many of you, your school year begins in less than 3 weeks and for some of in 1 week. As a former Private School Leader, I’ve faced the same challenges you face today; you need 5 or 10 more students to make your enrollment projections and cover your 2008-09 budget. Over the years I’ve gleaned a number of last minute strategies that have helped sign up a few last minute students. Most of these strategies can also be implemented during your spring marketing and enrollment season, but they can also bring in the last minute students. You have to run these for at least 3-4 consecutive runs to be effective. Too many times schools send out their promotion once and think that this will motivate parents to enroll their child. NO. You need to get their attention with at least 3 to 5 contacts in a short time frame with the same tools. And for goodness sakes, push your school’s benefits, not your features!!
- Send out full colour desk-topped 1-page brochures as an insert in your local newspapers. These free weekly newspapers are effective because you can pick the regions in your community that they are delivered to and the market you want to reach.
- Send out the same brochure as a mail insert to specific regions in your community that you think are aligned with your school’s benefits and program features.
- Run radio ads with a parent and/or student talking about your school in an advertorial testimonial format. This gets them every time.
- Run scholarships for students in your community that match a specific program you want to grow. If you’ve empty desks, this won’t impact your budget and you’ll get a huge surge of interested parents that you can add to your marketing funnel. Yes, this will cost you since you’re forfeiting tuition, but since you have an empty desk anyways, now you’ve buckets of leads that you can draw upon. Click on the following link to see an example of a school near me that ran a series of ads in the local paper for their scholarship program:
- Create a direct mail campaign to your data base of parents who indicated interest in enrolling their child at your school. Invite them to a last minute open house at your school for them to come by one more time to “kick the tires” and rethink their options.
- Have a few of your very happy parents host a “Tea Party” at their house and invite in some of their friends to hear your Director of Admissions talk about your school’s programs and the many unique benefits of your school’s educational program.
- Of course there are the tried and true newspaper ads, but I’ve never been a huge fan of them since their shelf-life is so short. They other 6 strategies have a far greater impact and create more buzz.
If you would like more information on to improve your school’s marketing and admissions strategies, please email me at info@halladayeducationgroup.com to set up a time to chat about your needs.
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4. Products To Invest In To Start And Lead Your School
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Here are a set of effective tools to help start and lead your school more effectively.
>> (A). STRATEGIC PLANNING TOOLKIT (#1 BEST SELLER)
Learn how to develop your own Strategic Plan effectively with our step-by-step, Strategic Planning Toolkit and Manual. Click here to get more details.
>> (B). START-A-SCHOOL TOOLKIT (#2 BEST SELLER)
Are you still struggling with starting your School? We share with you how to start a school from the ground up. Click here to get more the details.
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To your success,
Douglas Halladay
President and Founder
Halladay Education Group Inc.
www.HalladayEducationGroup.com
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P.S. Do not forget to check out our secure Online Store for ways to invest in improving or starting your own school or non-profit. Click here for the link.
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