How To Bust The Recession

Hi,

I am finally back home after being on the road for 16 out of the last 25 days. And wouldn’t you know it, Vancouver is in the grips of winter with snow and minus temperatures. I even have my first head cold. For those of you new to our eNewsletter, I have been working with my great clients in Beijing, Calgary, and Tennessee helping to develop world class schools. HEG is back on track to support the development of the first schools in phase one of Masdar City in Abu Dhabi; the world’s first sustainable, carbon free city.

Being on the road I have not put enough time into Christmas shopping. When I was in Beijing I put a dent into the shopping list by visiting the Silk and Pearl Markets, but I had better get to those malls (sigh) to finish off the list. How are you doing at this time of the year?

With HEG now working in three different continents in a variety of cultures and economies I have the time to read many newspapers espousing on our current economic situation. For the most part it is not positive. Of course bad news always sells newspapers. However, I came across an article written in our local newspaper talking about how to Bust The Recession. The premise of the story focused on NOT buying into the doom and gloom of what the papers are telling us and get out and promote your organization even more. I love the quote – “I have heard about the recession thing and I have decided not to participate.” Is your school taking action or are you shutting down and cutting back on your marketing budget?

Please read on to find out more, why you should be spending more on your marketing budget when others are cutting back.

Doug Halladay

President and Founder

Halladay Education Group Inc.

www.HalladayEducationGroup.com

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In This Issue

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1. In The News

2. Services Your School Needs

3. How To Bust The Recession

4. Products To Invest In To Start And Lead Your School

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1. In The News

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Two Area Private Schools Heading In Opposite Directions

A Portage private school will be adding another grade next year, but a Catholic elementary in Three Rivers is ``strategizing'' on how to remain open in the face of falling enrollment and revenue.

The Cost of Losing Students

When public schools lose students to private facilities, they also lose funding

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2. Services Your School Needs

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>>> (A) STARTING YOUR OWN SCHOOL

Starting a school can be challenging and you never have a 2nd chance to make a first impression. This is why you need a firm that has experience starting schools in USA and Canada. Our services include:

1. One-Day Comprehensive Overview Session

2. Formal Feasibility Study

3. Detailed Business Plan

4. Turn-Key School Formation Services

6. Ongoing Consulting Retainer

7. Ongoing Management and Operations Services

If you would like more information about our services related to starting your school, please call us at 1-604-868-0002, email at info@halladayeducationgroup.com, or click on here to download our brochure outlining services.

>>> (B) STRATEGIC PLANNING

We can develop a comprehensive Strategic Plan that will build consensus, motivate donors, and define critical priorities for your Board and Administration to improve your school.

Click here to download our brochure on our Strategic Planning process, or call us at 1-604-868-0002, or email at info@halladayeducationgroup.com

>>> (C) BOARD GOVERNANCE WORKSHOPS

Do you want your school to have better leadership? Our full-day governance workshop and interactive online survey will fine-tune your board’s performance and refocus their mandate. Please email us at info@halladayeducationgroup.com , call us at 604-868-0002 to find out more about how we can help you, or click here to download our brochure.

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3. How To Bust The Recession

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I have had to market for enrollment during SARS, mad cow disease, 9/11, closing of local industries, and have always been able to increase enrollment. Why? Because I never cut back on marketing. Never. I belief is that you must continue to plant your seeds today to be able to harvest tomorrow. Yet, I see so many schools decide during hard times that marketing is the first place to cut back. This is a bad mistake.

As I read the article in our Vancouver paper I am again reminded of this solid business decision. Karo executive, Warren Baxter is the managing Director of Vancouver-based marketing firm and shares some of these gems about boycotting the recession. He spent more on marketing and improved his organization’s services. He even increased prices. When the recession ended, he had gained enough market share to transform his company.

His mantra is to resist the impulse to save money during hard times by weakening your brand. However, research shows that organizations that focus on maintaining or building brand value increase their market share coming out of the recession.

Companies that cut marketing may get a short-term savings. However that boost will not last. Organizations that protect or enhance their brands will gradually expand market share and profitability as the recession ends.

Organizations that discount prices and trim service in a recession risk eroding the value of their brand. Only 10 percent of the marketplace is solely motivated by price. This means that 90 percent is motivated by something more than price. So he believes that the best strategy is offensive not defensive.

However, in an economic era when consumers are tightening their wallets, it is a strategy that takes courage to implement.

Are you building your school’s brand?

If you would like more information on to improve your school’s marketing and admissions strategies, please email HEG at info@halladayeducationgroup.com to set up a time to chat about your needs.

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4. Products To Invest In To Start And Lead Your School

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Here are a set of popular Tool Kits to help you start and/or lead your school more effectively.

>> (A). STRATEGIC PLANNING TOOLKIT (#1 BEST SELLER)

Learn how to develop your own Strategic Plan effectively with our step-by-step, Strategic Planning Toolkit and Manual. Click here to get more details.

>> (B). START-A-SCHOOL TOOLKIT (#2 BEST SELLER)

Are you still struggling with starting your School? We share with you how to start a school from the ground up. Click here to get more the details.

To your success,

Douglas Halladay

President and Founder

Halladay Education Group Inc.

P.S. Do not forget to check out our secure Online Store for ways to invest in improving or starting your own school or non-profit. Here is the link:

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