Hello,
In
The splendid fall season has translated into a plethora of new clients for HEG in
Today I’m going to talk about how your school can use your current web site to market your school better. I’m going to share with you a newsletter article I received from a master marketer, Charlie Cook, who shares 3 steps to successful website marketing.
To your success,
Doug Halladay
President
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P.S. Don’t forget to check out our secure Online Store for our Strategic Planning or School Start-Up Toolkits.
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IN THIS ISSUE
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1. In The News
2. Useful Services
3. 3 Steps To Successful Website Marketing
4. Products At Our Online Store
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1. IN THE NEWS
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>> FAME SCHOOLS STRUGGLING TO SURVIVE RECESSION
ABC News: arts schools and endowments have lost value, said Roger Shoemaker, associate head for the arts at the boarding school Walnut Hill in
>> NEW DAY DAWNS IN PORT TOWNSEND WITH PRIVATE SCHOOL
Peninsula Daily: By Jennifer Jackson PORT TOWNSEND -- When Maxine Peirson, Gabriele Babik and Sheri Moore decided to start a new Christian private school, they looked for…
>> AT TONY BENNETT’S $78M SCHOOL, ARTS EDUCATION TRUMPS FAME
>> VANCOUVER SCHOOLS HIRE PRIVATE EYE TO CHECK PARENTS FOR GANG TIES
Canada.com: By Sam Cooper, Canwest News Service September 9, 2009 VANCOUVER - Several Vancouver private schools are screening applicants to determine if their families…Click on the following link for the full story:
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2. USEFUL SERVICES
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Starting a school can be challenging and you never have a 2nd chance to make a 1st impression. That’s why you need a firm with experience starting schools in
We can lead the development of your school’s Strategic Plan, which will build consensus, motivate donors, and define critical priorities for your Board and Administration for school improvement.
(C) BOARD GOVERNANCE WORKSHOPS
Do you want your school to have the best board possible? Our full-day governance workshop (in combination with our informative online self-assessment survey) will fine-tune your board’s performance and focus priorities.
A school review is critical to knowing if you’re heading in the right direction. As a board member, are you sure your school is doing the best it can? Get the whole picture with our “In-Depth School Performance Review and Action Plan.”
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3. 3 STEPS TO SUCCESSFUL WEBSITE MARKETING
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For many schools, they don’t have a focus for their school’s web site. They want it to provide information for their current parents, engage new parents and students, and connect their current staff and/or parents with back-end information ports. And most of the time, they do all of it poorly. Today I want to provide you with some pointers from a master marketer, Charlie Cook, who shares with you the 3 steps to successful website marketing for new parents and students.
He has identified 3 steps to improve your web site:
1. Get More People to Your Site
Your first objective is to get the greatest number of people to visit your site. If you use pay-per-click ads such as Google Ads, take a look at your click through rate. Are you getting at least 1.5 to 2% of the people who see these ads to click through to your site? The purpose of any and all of your web advertising is to get people who might be interested in your services to click on the link to your web site. If your ads don't prompt at least 1.5% of viewers to respond, test alternative headlines and subheads. You'll have the most success with headlines and subheads that focus on your prospects' problems and concerns. Changes in the wording of headlines and subheads make a huge difference in response rates. You can double the number of people who click on your ads -and double the number of potential clients visiting your web site - by changing a few words in your ads.
2. Convert More Web Site Visitors to Leads
Let's say a hundred people a day visit your website. How many leads do you generate? With the right copy (headlines and text), sales offer, and page layout, you could motivate 15 to 25% of the people who visit your web site to contact you. Instead of a handful of inquiries from site visitors each week, you could have dozens. At the beginning of this article, I asked you what the main function of his web site is. This is it. The primary purpose of your web site is to get the greatest number of visitors to email you or call you with their contact information. Your site may be the best looking site in the world, but if it doesn't motivate your prospects to contact you, you've lost them and won't get their business. Few people enrol their child the first time they visit a web site. Most look at dozens of options. Before another prospect leaves your site and forgets your business, start using a free offer and your site layout to prompt at least 10-20% of all site visitors to contact you.
3. Convert More Qualified Leads to Clients (Enrolled Students)
If you've taken the first two steps above, you'd have more people responding to your ads and more people contacting you. You've probably guessed; the next step is to follow up and convert the greatest number of prospects to clients – students enrolled at your school. Depending on the type of school you have, your follow up process may include a phone call, a mailing, a series of emails, or some combination of these. Whichever system you use (you have a system don’t you?), you want to increase the percentage of people who enrol at your school. It sounds obvious to both you and me, but this is where 80% of new students are lost.
Ready to stop wasting time and money on your website and start attracting more prospects and clients? Take action now. Is your web marketing system leaking more than
Take this Quick Quiz
1. Is the click through rate for your pay-per-click ads 1.5% or better?
Yes – No
2. Do 15 to 20% of all unique visitors to your site contact you?
Yes – No
3. Do you have an automated system for following up with leads generated from your web site that generates enrollment from 4% or more of your prospects?
Yes – No
If you answered "No" to one or more of these questions, you're in the same boat as most other schools using the web. Your web marketing is full of leaks and with a few changes you could be collecting a lot more leads and converting more of them to students. Discover how to get a better response to your ads and get more people to contact you. Your sales could skyrocket within weeks.
To find out more about our firm’s school services and how we can help provide you solutions, please email HEG at info@halladayeducationgroup.com to discuss your needs in more detail.
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4. PRODUCTS AT OUR ONLINE STORE
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Here are 2 popular Toolkits that’ll help you to start your own school or develop your own strategic plan, step-by-step.
(A). STRATEGIC PLANNING TOOLKIT (#1 BEST SELLER)
Learn how to develop your own Strategic Plan with step-by-step instructions contained in our detailed Workbook and Manual, along with $500 worth of bonus CD’s. It’s all here to help you develop your own plan.
(B). START-A-SCHOOL TOOLKIT (#2 BEST SELLER)
Are you still struggling with starting your school? Four experienced school leaders share how they started their own school from the ground up. You’ll also receive our bonus CD on developing your strategic plan.
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To your success,
Douglas Halladay
President and CEO
Halladay Education Group Inc.
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