I’m recovering today from my “men’s only” yoga (torture) class last night. I’m rediscovering what the word “flexibility” means. Please understand that I try to place my mat at the back of the class to keep a low profile, however that darn “downward dog” position doesn’t let me hide. We go through exercises designed for former Eastern European gymnasts and Cirque du Soleil performers, but I persevere (low lighting has its benefits) Well, what doesn’t kill you…
Before I jump into today’s eNewsletter I wanted to share with you an incredible customer experience I had last week when buying a new desktop computer for our firm. We deal with a lot of vendors when developing new schools and I’ve seen the good, the bad, and the ugly. Last week I decided to order another computer and called Dell Canada to see what they’d offer in the way of a top notch desktop and pricing. I was pleasantly surprised by the call I had with Dell Canada rep’ Keith Ellis. He knew his computer products, what we needed, and the price he gave blew away anyone else. I was so impressed that I told him I’d share his name with you in case your school or business was looking for new computer technology and wanted a competitive prices, quality service, and products. Here’s my free plug for Keith:
Keith Ellis| Account Manager
Dell Canada Inc.
Office Direct Line: 416.758.3667
Toll Free 1.800.387.5757 ext.3667
Now down to business. Today I wanted to write you a quick eNewsletter on a private school marketing strategy that I started using about 10 years ago, and I just noticed in our local paper an ad by a school that reminded me again of its value. If done right, it can create a surge in your marketing funnel and not cost you much to do it. Click here to have a look at this link and then read more below.
To your success,
Doug Halladay
President
Click here to receive our updates.
P.S. Don’t forget to go to our secure Online Store for our Strategic Planning or School Start-Up Toolkits.
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IN THIS ISSUE
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1. Focus On Our Key Services
2. Is Your Marketing and Admissions System Working?
3. Products At Our Online Store
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1. FOCUS ON OUR KEY SERVICES
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Starting a school can be challenging and you never have a 2nd chance to make a 1st impression. That’s why you need a firm with experience starting schools in USA, Canada, and Internationally.
We can lead the development of your school’s Strategic Plan, which will build consensus, motivate donors, and define critical priorities for your Board and Administration for school improvement.
(C) BOARD GOVERNANCE WORKSHOPS
Do you want your school to have the best board possible? Our full-day governance workshop (in combination with our informative online self-assessment survey) will fine-tune your board’s performance and focus priorities.
A school review is critical to knowing if you’re heading in the right direction. As a board member, are you sure your school is doing the best it can? Get the whole picture with our “In-Depth School Performance Review and Action Plan.”
(E) BUYING AND SELLING SCHOOLS
HEG and our certified Brokerage Associates assist buyers and sellers with the purchase and sale of for-profit Private K-12 Schools, Post Secondary Institutions, Career Colleges, and Schools throughout Canada, United States, and Internationally. HEG and our Professional Licensed Brokers are experienced in acquisitions, mergers, and advising established schools, and have a Broker relationship with other Brokers internationally who assist us to locate and sell Schools.
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2. HOW TO CREATE A SURGE IN YOUR ADMISSIONS FUNNEL
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This school has full enrollment and extremely altruistic intent to attract above calibre students to their school, who otherwise may not be able to afford it. However what if you could build on this marketing strategy to create a surge in your admissions funnel?
The strategy I’m referring is your ability to generate “new” leads for potential enrollment at your private school by placing ads like this whereby you seek a student in a specific grade based on their academic merit. In many cases, schools are not fully enrolled, so an empty desk doesn’t cost you any more, and you end up with the following:
- A surge in families that are interested in your programs who may now have thought of enrolling at your school before, but are now thinking of it;
- An increase in your marketing funnel database that you can reach out to now and in the future; and
- Enhanced public perception of your school’s brand in your marketplace.
To find out more about our firm’s marketing and admissions services, or learn more about how we can help provide you solutions, please email HEG at info@halladayeducationgroup.com to discuss your needs in more detail.
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4. ONLINE STORE
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Here are are 2 popular Toolkits to help you to either start your own school or develop your own strategic plan, step-by-step.
(1). STRATEGIC PLANNING TOOLKIT (#1 BEST SELLER)
Learn how to develop your own Strategic Plan with step-by-step instructions contained in our detailed Workbook and Manual, along with $500 worth of bonus CD’s. It’s all here to help you develop your own plan.
(2). START-A-SCHOOL TOOLKIT (#2 BEST SELLER)
Are you still struggling with starting your school? Four experienced school leaders share how they started their own school from the ground up. You’ll also receive our bonus CD on developing your strategic plan.
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To your success,
Douglas Halladay
President
Halladay Education Group Inc.
P: 604.868.0002 / F: 868.472.8737 / Email: info@halladayeducationgroup.com
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