Recruiting International Students For Your School

IN THIS ISSUE Where's HEG Working? In The News Solutions For Your School Are You Missing Out On Recruiting International Students? Toolkits BUY & SELL SCHOOLS      HEG provides consulting services in connection with the sale of Private K-12 Schools globally, and Language Schools & Career Colleges in Canada, including:   Language Schools: 1). Group of successful Language Schools based in two key urban Canada cities with EBITDA of approximately +$750,000. (School No. 1037) - SOLD 2). Highly regarded Language School and Career College with a popular Work/Study Program in British Columbia with EBITDA of approximately +$400,000. (School No. 1031) - SOLD 3). Successful Language School and Training College in Western Canada with EBITDA of approximately +$80,000. (School No. 1097) - SOLD 4). Solo centrally-based Canadian language school with EBITDA of +$100,000 that is the leader in its region. (School No. 1022) K-12 Private Schools: 1). Prestigious day/boarding high school in NE USA on 120 picturesque acres with enrollment capacity of 500 students and I-20 Visas to recruit international students (School No. 1055) - SIGNED LOI 2). Growing K-12 international school of 450 student in SE USA with EBITDA of $950,000. (School No. 1011) - SIGNED LOI 3). Thriving K-12 private international school of 450 students in Vietnam with EBITDA of +$1.4 million, (School No. 1034) 4). Special needs high school in Texas with revenues of $500,000. (School No. 1097) Career Colleges: 1). Group of growing Career Colleges in Canada with EBITDA of approximately +$3.7 million and programs specializing in health and technology (School No. 1075) - Currently Off The Market 2). Very successful Western Canadian career college in the hospitality/culinary industry with EBITDA of +$1.2 million and a full-year waiting list (School No. 1055) - Currently Off The Market 3). Group of Business Career Colleges based in Western Canada with EBITDA of +$750,000. (School No. 1019) 4). Solo Career Business College based in British Columbia with EBITDA of +$100,000. (School No. 1063) 5). Unique Nursing College in California in final stages of receiving accreditation and seeking investors (School No. 1077) Contact HEG by email or phone if you would like to find out more about these schools or would HEG to provide consulting services in connection with the sale of your school.   ONLINE STORE Visit Our Store For Helpful Toolkits TESTIMONIAL "HEG  is a very professional team that brings a myriad of talents to private schools and are quite focused and results driven. They work efficiently and are task-driven. As a start-up school we have so many items in our punch-list to complete and Doug and the HEG team came in and helped us with almost every aspect of the operations in a very short time frame. They are flexible and a joy to work with. I would recommend them to any group that wants to start a world-class international school or improve the performance of your established private school." -- Dr. Jorge Nelson, Head of Chadwick International School

Message From HEG's President A belated Happy New Year to you. I trust 2013 is starting off well and you're going to have another tremendous year; personally and professionally. Halladay Education Group is now celebrating our seventh-year anniversary and we thank all of our clients who've been a part of HEG's success, as well as yours. In fact, our team at HEG has over three decades of experience helping school leaders start, operate, and manage their schools effectively. We see 2013 as a big year for our clients as well. In the last seven years, we've worked with hundreds of schools and education-related clients to start critically acclaimed schools, improve the performance and operation of their established school, buy and sell multi-million dollar schools, and establish lucrative business partnerships in the education sector. Our consulting firm specializes in private school development, with services in areas such as improved management and operation (Governance, Strategic Planning, Evaluations, Leadership Development); school formation and program expansion; and mergers, branch school licensing, and sale of private schools globally. Here are a few links that provide additional information on our firm's services: http://bit.ly/hWKCuE and http://bit.ly/fLPF9h. Additionally, here is a link to recent work with clients globally: http://bit.ly/2ptow7. As we come to an end of the first month of the year, you may wish to consider the following consulting services provided by our firm: ·         Mergers, Sales, & Branch School Licensing & Partnerships ·         Private School Formation & Feasibility Studies for New Programs  & Schools ·         Strategic Planning ·         Institutional Assessments & Audits ·         Board Governance Workshops & Leadership Development ·         Executive & Faculty Searches ·         Advising on Financial Improvement ·         Executive Coaching ·         School Management ·         Surveys & School Climate Improvement  ·         International Education  Today's Article - International Student Recruiting  Today, I wanted to talk to you more about recruiting international students to your school or district. I was reading an excellent online article entitled "Chinese Admissions Soar At US High Schools", which noted that admissions of Chinese students to US private high schools climbed dramatically over the last five years, reaching 23,795 last year - up from 4,500 in 2008. Collectively, enrollment from China, South Korea, India, Japan, Taiwan, and Vietnam rose from 27,235 to 42,845; with China having the lion's share. When our firm works with schools to assess their overall performance, one critical element of enhancing enrollment (and revenue) is expanding their overall market of student recruitment to include international students. We've always encouraged schools to minimize their risk by diversifying the market they recruit students from so that they're in a position to ride out any local breakdown in enrollment. I was speaking with a school district this week that had not taken advantage of the opportunity to recruit international students. I shared that this strategy isn't just about the revenue that international students bring in to support other programs for local students, but it' also about the experience these new cultures bring to your current students. Today's article shares more details about the in's-and-out's of developing an international recruiting program for your school.    To your success,   Doug Halladay President Halladay Education Group   Where's HEG Working Right Now? Here's an update of what HEG's working on:    Market Study and Business Plan for a new Faith-Based Non-Profit Private K-12 School in Canada  Formation of a Faith-Based Non-Profit Private K-12 School in Canada  Formation of an International K-12 Private For Profit School in Canada   Market Study and Business Plan for a new Private K-12 Non-Profit International School Group in Oman Market Study and Business Plan for a new Private For-Profit International High School in California  Strategic PlanFor a Private Non-Profit K-8 Christian Preparatory School in Florida   Market Study and Business Plan For A For Profit International IB School in Asia  Formation of a new Private K-12 Canadian For-Profit International K-12 School in Qatar Market Study and Business Plan for a Public to Private School Conversion in South Africa Market Study and Business Plan for a New Private K-12 International School in S.E. Asia     Providing consulting services to school owners and buyers in connection with the sale or purchase of a Canadian Career Colleges, Language Schools, and/or Private K-12 school globally  If you're interested in our firm's consulting services, and would like to discuss your needs further, please contact HEG by email  or call directly at +1-604-868-0002.   In The News Mr. Obama, Here's How To Become The 'Education President' We have come a long way from the grand experiments of the first phase of modern educational expansion (1945-1980) that responded to a growing middle class, a need for cutting-edge research and technology, an interest in producing STEM graduates, and... Moving Education Forward: It Starts With School Leaders In his second inaugural speech, President Obama stated, "We understand that outworn programs are inadequate to the needs of our time. We must harness new ideas and technology to remake our government, revamp our tax code, reform our schools, and... Our Education System Is Killing Creativity In order for companies to succeed and stand out, they need to have a group of intelligent and diverse talent. Yet, this is hard to find because people are discouraged to think outside the box throughout their lives. In fact, our education system - and...  'STEAM' Education Gains Momentum In Schools For years, educators have been told about the importance of STEM education-for science, technology, engineering, and mathematics-in ensuring the nation's competitiveness in a global economy. But now, a new movement seeks to amend that acronym to... Does Single-Sex Education Help Women Succeed? American girls and women can attend single-sex schools from Kindergarten through college. But recent statistics noting a steady decline in enrollment at women's colleges have led to a re-examination of how well single-sex education works. Host Melissa ... Solutions For Your School STARTING A SCHOOL Our experienced team can provide step-by-step 'turn-key' services to start your school in the USA, Canada, &  Internationally. Click here for more info.  STRATEGIC PLANNING  We're experienced developing Strategic Plans for schools globally. Our plan can focuses your school's mission, build consensus, donor confidence, & define priorities for your Board & Staff. No school should be without one. Click here for more info. BOARD GOVERNANCE WORKSHOPS Great schools have great boards. Can you afford not to ? Our governance workshops & online board performance surveys fine-tunes your board's & focuses your priorities. Click here for more info. SCHOOL EVALUATION Are you sure your school is doing the best it can? Our In-Depth Performance Review assesses your school's performance against benchmarks & provides snap-shot right away. Click here for more info. BUYING AND SELLING SCHOOLS  HEG provides consulting services in connection with the sale of K-12 Schools, Language Schools, & Career Colleges in Canada, US, and Internationally. Click here for more info. Are You Missing Out On Recruiting International Students?   What is an International Student Recruiting Program?   International  Student Recruiting Programs provide students the combination of an outstanding education with the opportunity to live and travel in a new country. An effective program promotes and markets your school as a destination for students. This includes programs such as: one year or one-semester ESL programs; High School graduation for fully integrated International students; short-term programs; summer and winter programs; exchange programs; extended travel programs, and; sister school programs. Advantages toyour School An International Student Recruiting Program enhances the overall educational value for your current students, appreciation and understanding of other cultures, and lifelong global friendships. In addition, the program provides a positive revenue source from additional and high tuition, diversifies your recruiting market, reduces the impact of regional economic cycles, expands fundraising profile, and establishes exchange programs for your students and staff. What makes an Effective International Student Recruiting Program? There are a number of factors inherent in an effective program. This includes: allowing international students to choose from short- and long-term programs from elementary through to secondary; promoting a flexible, accessible, and internationally oriented program of education (e.g., ESL, AP, IB); highly qualified and experienced ESL instructors; ensuring a quality learning experience in a spectacular North American setting; fostering multiculturalism and global perspective, and; assisting international students through a variety of on-campus services and student support (e.g., medical, counseling, travel arrangements, tutoring). Where Do You Start? Most importantly, you need to develop your vision and Mission for your program. Determine why you want to start one? Is it for the revenue or the quality of programs and culture it provides to your school? Or both. Either way, you need to assess your current status -- perform an analysis of your school's strengths, weaknesses, opportunities, and trends/threats (SWOT analysis); perform a competitive analysis of your market, and; identify where you are now and where you want to be. From this process you develop goals and tasks to achieve your mission and vision, noting how to overcome your weaknesses, utilizing your strengths, keeping an eye on emerging trends and threats, and maximizing enrollment and revenue. You need to develop key goals in relation to your plan, establishing your action plan, and identifying the impact on other programs at your school. But most importantly, create your implementation plan, indicating who, when, how, and how much to achieve your vision. Admissions/Marketing Plan One of the most critical elements to a successful program is to development and implement an effective international student marketing plan for recruitment. This is more complicated than your "domestic plan." You are dealing with another culture, language, norms, and distance. Nevertheless, an effective plan should include: identifying short- and long-term markets; developing a budget (10-15% of projected Gross Revenue); developing a recruiting calendar for student/agent recruiting fairs and admissions cycle; identifying promotional resources (e.g., web site, translated promotional materials for fairs and agents, agent binders, resources for fair booths, Home Stay Forms), and; building an agent database. ESL Program The most critical element of a successful International Program is the actual educational program at your school. It's every institution's mission to provide learners a quality learning experience. And word gets out very quickly, even globally, about whether your program does what it says it does!! Remember, the majority of a successful recruiting campaigns are still based on word-of-mouth marketing. So ensure that you hire good instructors and provide first-class instruction and resources, as well as a healthy, happy living experience for your international students.    Special Note If you feel that this is too good to be true, the international consultancy, McKinsey believes that interest in schools will continue in 2013, and not just in the US. The UK has seen Chinese enrollment triple at its boarding schools in four years, and the Independent Schools Council, which represents around 50% of the UK's independent schools, says enrollment has risen from 2,330 to 3,630 since 2008. Singapore, Canada, and Australia are also thought to be targets, where big investments in real estate and other assets can also lead to permanent residency. "Private-business owners have an opportunity to give themselves such options by making international investments and acquisitions outside China," writes McKinsey. "With permanent residence on offer...in return for an investment of up to a few million dollars, many are taking advantage."   Next Step If you'd like to find out more about how we can help your school develop or improve your international student recruiting program, please contact HEG by email at info@halladayeducationgroup.com or directly at +1-604-868-0002.  HEG Recommends Here are two of our most popular toolkits which will help you to either  start your own school or develop your own strategic plan.   STRATEGIC PLANNING TOOLKIT  Learn how to develop your own Plan with step-by-step instructions contained in a detailed Workbook & Manual, along with $500 worth of bonus CD's. It's all here to help you develop your own plan. Click here for more details. START-A-SCHOOL TOOLKIT Are you still struggling with starting a school? Experienced school leaders share how they started their school from the ground up. You'll also receive our bonus CD ($150 value) on developing your strategic plan. Click here for more details. To your success, Douglas Halladay President Halladay Education Group Inc.   P: 604.868.0002 E: info@halladayeducationgroup.com www.HalladayEducationGroup.com P.S. Don't forget to check out our Online Store and our popular Strategic Planning and Start-A-School Toolkits.They're affordable and practical.     You are receiving this because you signed up at HEG's website or you told us you wanted to subscribe. We will never distribute your address to anyone. Period. We promise.