HALLADAY EDUCATION GROUP

HALLADAY EDUCATION GROUP
4316 Arthur Drive, Delta, BC, Canada V4K 2W8
P: 604.868.0002 | E: info@halladayeducationgroup.com


Wednesday, October 8, 2008

Stay Connected With Your Community

Hello:


I would like to thank all of you for your kind regards on my 50th birthday yesterday. I am not big on these types of milestones, but I had a great family dinner and celebratory birthday cake, along with some very rude birthday cards from my friends and relatives. You can see a photo of me with my birthday cake on my blog.

I must apologize for the length of time between eNewsletters. My firm has been swamped with new school formation projects and school management services around the globe, and I have not put enough time into staying connected with my Inner Circle Members. I must reprimand myself since I am always the one to push staying connected with your client base to build trust and resulting enrolment. However, I am here now reconnecting with you and sharing what is happening in my life and providing some insightful tips to help you start and manage the performance of your private school more effectively.

Some of you have been kind enough to inquire into where and what HEG is working on. Here is snapshot of what we are focusing our services on:


1). Feasibility study to start a Private Gr. 7-12 Christian-Environmentally Sustainable Academy in Maui

2). Business plan to start a private multi-sports boarding academy in Canada

4). Formation contract to start a “Red Seal” trade and technology institute in Vancouver, BC

5). Develop a strategic plan for a private Adventist boarding school in Tennessee

6). Business plan to develop a for-profit private PreK-12 American school in Singapore

7). Retainer to guide the formation of a PreK-12 Private Adventist school in San Antonio

8). Develop a business plan for a K-12 British Columbia certified offshore school in Abu Dhabi

9). Feasibility study to transition a Chinese school in Beijing into a K-12 British Columbia certified offshore school

10). Selection to develop a feasibility study to develop the private K-12 school system for the world’s first carbon free city, Masdar, just outside of Abu Dhabi

11). Develop a strategic plan for a private International Baccalaureate day school in Vancouver

12). Selection to support the formation of 15 mega Technology in Education Learning Centers or secondary schools in Africa

13). Selection to assist a Dubai-based investment group to partner with a US-based school

There are even more projects coming up in Dubai and the Middle East that I will mention in the next eNewsletter. Suffice to say, HEG has become the go-to firm for founders, investors, and land developers looking for an experienced international firm who can support the comprehensive development of K-12 and post secondary institutions, from concept to turn-key.


Enjoy the eNewsletter,


Doug Halladay

President and Founder

Halladay Education Group Inc.

www.HalladayEducationGroup.com


================================

In This Issue

================================


1. In The News

2. Services Your School Needs

3. Stay Connected To Your Community

4. Products To Invest In To Start And Lead Your School


==================================

1. In The News

==================================


Local Private Schools Expanding
Charlottesville Daily Progress - Charlottesville, VA, USA
By Sharon C. Fitzgerald Daily Progress correspondent Several private schools in Albemarle County and Charlottesville are growing to accommodate current and ...


Private Schools Unhurt By Economy
Durham Herald Sun - Durham, NC, USA
Several private schools in the area have seen an increase in enrollment from last school year. Kathleen Davidson, admissions coordinator for Carolina ...


UK's Biggest School Scraps Homework
Times Online - UK
Geoff Lucas, general secretary of the Headmasters’ and Headmistresses’ Conference of independent schools, warned that, if widely adopted, the policy would ...


Parents push for private high school Downtown
Downtown Express - USA
Two women with children attending Village private schools came up with the idea for GVHS independently of each other two years ago. ...


==================================
2. Services Your School Needs
==================================

>>> (A) STARTING YOUR OWN SCHOOL

Starting a school can be challenging and you never have a 2nd chance to make a first impression. This is why you need a firm that has experience starting schools in USA and Canada. Our services include:
1. One-Day Comprehensive Overview Session


2. Formal Feasibility Study
3. Detailed Business Plan
4. Turn-Key School Formation Services
6. Ongoing Consulting Retainer
7. Ongoing Management and Operations Services

If you would like more information about our services related to starting your school, please call us at 1-604-868-0002, email at info@halladayeducationgroup.com, or click here to download our brochure outlining services.

>>> (B) STRATEGIC PLANNING

We can develop a comprehensive Strategic Plan that will build consensus, motivate donors, and define critical priorities for your Board and Administration to improve your school.

Click here to download our brochure on our Strategic Planning process, or call us at 1-604-868-0002, or email at info@halladayeducationgroup.com

>>> (C) BOARD GOVERNANCE WORKSHOPS

Do you want your school to have better leadership? Our full-day governance workshop and interactive online survey will fine-tune your board’s performance and refocus their mandate. Please email us at info@halladayeducationgroup.com , call us at 604-868-0002 to find out more about how we can help you, or click here to download our brochure.


=========================================

3. Staying Connected With Your Community

=========================================


What better theme to discuss today than my own slacking off of communicating with my own community, you, members of HEG’s Inner Circle. I can come up with a bunch of excuses of why I have not sent out an eNewsletter (hey it is my birthday after all!! and my firm’s been swamped by clients wanting to start schools around the globe), but there is no excuse. Research indicates that for people to know, like, and trust you, they must be in contact with you at least 5 to 7 times. This means that if you want parents to enroll their son or daughter at your school, you must reach out to them more than a half a dozen times.


How can you do this? Here are a few quick suggestions:


1). Set up an opt-in box on your web site to encourage parents to give you their name and email address. Once you have this, you then start to send out a weekly eNewsletter sharing with them what wonderful things you are doing at your school. Remember, once you set this up, sending emails is almost free. Furthermore, parents will forward this email to other parents (which is free and great). This is almost like word-of-mouth marketing, which is the most powerful marketing you can have – testimonials.


2). Set up an RSS feed on your web site so that every time you update it, your clients will know this too.


3). Set up a multi-step email system on your web site for parents who opt-in (have a free downloadable report that can go out in a 7 step process). This allows you to build up the relationship over time.


4). After parents visit your school or make an inquiry, set up a multi-step post card mail-out system with a third party vendor that will go out automatically in a 3-5 part mailing.

What ever you do, make sure it is systemized so that you are using your time wisely and you are reaching out to as many prospective parents and students as possible, building up that relationship of trust.


If you would like more information on to improve your school’s marketing and admissions strategies, please email HEG at info@halladayeducationgroup.com to set up a time to chat about your needs.


============================================

4. Products To Invest In To Start And Lead Your School

============================================


Here are a set of popular Tool Kits to help you start and/or lead your school more effectively.


>> (A). STRATEGIC PLANNING TOOLKIT (#1 BEST SELLER)

Learn how to develop your own Strategic Plan effectively with our step-by-step, Strategic Planning Toolkit and Manual. Click here to get more details.


>> (B). START-A-SCHOOL TOOLKIT (#2 BEST SELLER)

Are you still struggling with starting your School? We share with you how to start a school from the ground up. Click here to get more the details.


=======================================================

To your success,


Douglas Halladay

President and Founder

Halladay Education Group Inc.

www.HalladayEducationGroup.com

=======================================================


P.S. Do not forget to check out our secure Online Store for ways to invest in improving or starting your own school or non-profit. Click here for the link.


Copyright © 2007 Halladay Education Group Inc – All Rights Reserved