HALLADAY EDUCATION GROUP

HALLADAY EDUCATION GROUP
4316 Arthur Drive, Delta, BC, Canada V4K 2W8
P: 604.868.0002 | E: info@halladayeducationgroup.com


Wednesday, July 1, 2009

Happy Canada Day From HEG

Hello:


Happy Canada Day to those of you back home in Canada. My own family will be enjoying the day at our cabin in Point Roberts; setting up the BBQ and heading down to the beach with their beverages and taking out the kayak and wind surfer.


I’m over in Songdo, Korea until July 4 working with our HEG team and the administration of the International School Songdo to open their new $150 million / 500,000 sq. ft state-of-the art school for this fall. It’s a fantastic administration that’s going full out to prepare their school for operation, offering a K-12 International Baccalaureate program. What makes this school even more unique is that it’s the very first private school in Korea to allow domestic Korean students to attend. Hence, we’re also developing the school’s admissions and marketing package to manage the avalanche of applications for this fantastic school.


If you want to see a series of pictures on the school, you can go to following link at their old web site:


http://www.songdois.org/middhigh.html


On July 11 I will be heading to New Hampshire to work with an independent school district that will be splitting into two separate school districts. We will be developing two sets of strategic plans with their district staff for each new district, including mission, vision, core values, educational philosophy, and goals for their coming years. I find it embracing to help educational institutions to define their vision and help bring it to reality.


So many educational organizations, be it new or established, trundle along without any vision and plan of action to lead their organization. Many put it off or diminish its value. But they’re mislead.


For example, if you’re building your dream home, you wouldn’t bring a crew of workers to your job site without a blueprint and throw their tools and materials on the ground and just tell them to build your house.

You would have blueprint and a contractor to define your vision and have a set of goals for each sub-trait that defines what they do, when they do it, and how you know they’ve done it right. Why would you not do this for your own school?


Carrying on this thought, this is what I emphasize to groups that want to start a school. You need a plan in place before you commit to moving forward. You need a feasibility study and business plan, your “Blue Print”, to define what needs to be done before you move forward.


HEG always advises clients to avoid the “field of dreams” syndrome…building a school and hoping students show up. I think it’s wiser to make the investment at the beginning, determining what market demand is and statistically calculating enrollment against demographics, and then developing the start-up and operation business plan and budget based on hard numbers. This approach provides a crystal clear picture of what your vision will cost and what your donors or investors need to contribute to ensure success.


To your success,


Doug Halladay

President

Halladay Education Group Inc.


http://www.HalladayEducationGroup.com


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P.S. Don’t forget to check out our secure Online Store for ways to invest in improving or starting your own school. Here is the link: http://www.halladayeducationgroup.com/products/products.php


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IN THIS ISSUE

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1. In The News

2. Useful Services

3. Feasibility Study and Business Plan

4. Products At Our Online Store


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1. IN THE NEWS

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>> FIRST US BOARDING SCHOOL FOR CHINESE STUDENTS TO OPEN IN MASS.

WBUR - Boston, MA, USA - By DEBORAH BECKER BOSTON — A new school opening in Massachusetts this fall will be the first boarding school for Chinese students in the United States...Click on the following link for the full story: http://bit.ly/iHypm


>> NEW PRIVATE SCHOOL SET FOR EAST SIDE

Montgomery Advertiser - Montgomery, AL, USA - Organizers of the new private school, Three Rivers Academy, plan to lease the former campus of Calvary Christian Academy, which closed its doors earlier...Click on the following link for the full story: http://bit.ly/2W9Zri


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2. USEFUL SERVICES

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(A) STARTING A SCHOOL

Starting a school can be challenging and you never have a second chance to make a first impression. This is why you need a firm that has experience starting schools in USA, Canada, and Internationally. Please click on the following link for more information: http://www.halladayeducationgroup.com/school_ser_form.php


(B) STRATEGIC PLANNING

We can lead the development of your school’s comprehensive Strategic Plan, which will build consensus, motivate donors, and define critical priorities for your Board and Administration for continued school improvement. Please click on the following link for more information: http://www.halladayeducationgroup.com/strategic.php


(C) BOARD GOVERNANCE WORKSHOPS

Do you want your school to have the best board possible? Our full-day governance workshop (in combination with our interactive online survey) will fine-tune your board’s performance and focus priorities. Please click on the following link for more information: http://www.halladayeducationgroup.com/board_workshops.php


(D) SCHOOL EVALUATION

A school review is critical to knowing if you’re heading in the right direction. As a board member are you confident that you’re making the right decisions? Are you sure that your school is doing the best it can? Get the whole picture with our In-Depth School Performance Review and Action Plan for immediate improvement. Please click on the following link for more information: http://www.halladayeducationgroup.com/institution_assessments.php


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3. FEASIBILITY STUDY + BUSINESS PLAN

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I’m a strong believer in performing due diligence when starting a school. I believe that you should develop a school based on facts rather than gut instincts. Don’t get me wrong, most schools start over a conversation between parents or investors who are either dissatisfied with the present educational options or have an entrepreneurial drive to start a school in their community that is not yet available, or would be a magnet to their land development. That being said, there are a number of qualitative and quantitative survey tools (e.g., phone, mail, online, focus groups) that need to be utilized to determine the level of demand for the school you envision.


The purpose of the Feasibility Study which HEG utilizes is to provide reliable data that will help answer the following questions:

- What is the level of demand for the school you envision?

- Who is the target market?

- What is the likelihood of parents enrolling their children at your school?

- How many students will enrol (grade, gender, origin, present school-type)?

- What will prevent families from enrolling?

- What level of tuition would they pay?

- Would they need financial aid?

- What is the impact of pricing on enrollment and features or benefits to reduce price sensitivity?

- What is the response to the educational programs?

- What are the critical milestones?

- Does the founding group have the capacity to start and/or operate the school?

- What types of facilities are available and/or needed for the school?

- What are the financial assumptions and costs to start and/or operate the school?

- What are the obstacles that need to be overcome to achieve success?

- What will generate confidence in a brand new, premium priced private school?

- What are the most effective strategies to promote enrollment?


The process allows HEG to evaluate your project’s capacity for success, market for enrollment, and ensure clarity in the development of your business plan and start-up preparation. We view the feasibility study like building the foundation of a house; you need to establish the foundation before you commit to putting resources and capital into building the school. We understand that the study and business plan will be the backbone of discussions with your partners and/or investment group and needs to be comprehensive and compelling.


Once you’ve the hard data for projected enrollment, we then develop your business plan, which includes Proformas for start-up budget and five year operational budget. The plan illustrates the opportunity, program requirements, timelines, facility needs, leadership structure, and investment structure. We focus on:

- Projected resource/facility needs and costs

- Timelines for each stage of school formation

- Competitive market analysis to determine demand and niche segment

- Economic analysis to determine tuition price point

- Marketing/admissions strategies and positioning

- Facilities and location for the school

- Financial and investment framework

- Initial start-up and five-year operational budget

- Construction and Renovation Budget


HEG and our experienced team are well suited and experienced to help assess and lead the development of your school or multiple schools in a major land development or new city. By utilizing our detailed quality controls, it ensures proper planning, development, and operation of your institution, delivery of a world-class curriculum, and assurance that your school will provide sustainable returns.


To find out more about our firm’s school development services, please email HEG at info@halladayeducationgroup.com to discuss your needs or click on the following link: http://bit.ly/Geo2l


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4. PRODUCTS AT OUR ONLINE STORE

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here are 2 popular Toolkits that will help you to start and/or lead your school more effectively.


(A). STRATEGIC PLANNING TOOLKIT (#1 BEST SELLER)

Learn how to develop your own Strategic Plan with step-by-step instructions contained in our detailed Workbook and Manual, along with $500 worth of bonus CD’s. It’s all there to help you develop your own plan. Click here to get more details: http://www.halladayeducationgroup.com/strategic_planning_toolkit.php


(B). START-A-SCHOOL TOOLKIT (#2 BEST SELLER)

Are you still struggling with starting your school? Four experienced school leaders share with you how to start a school from the ground up. You’ll also receive our bonus CD on developing your own strategic plan. Click here to get more the details: http://www.halladayeducationgroup.com/start_a_school_toolkit.php


To your success,


Douglas Halladay

President and Founder

Halladay Education Group Inc

.

P: 604.868.0002 / F: 868.472.8737 / Email: info@halladayeducationgroup.com

http://www.HalladayEducationGroup.com


P.S. Do not forget to check out our secure Online Store for ways to invest in improving or starting your own school or non-profit. Here is the link:

--> http://www.halladayeducationgroup.com/products/products.php