March has been a crazy month and I’ve been racking up the air miles travelling and working with clients in San Francisco, Malaysia, Hong Kong, Mongolia, Ontario, and Panama. I’ve only been home 5 days in total. On Wednesday I travel to Washington – DC to work with HEG’s Senior Associate, Carole Al Kahouaji, who is our firm’s specialist in developing international K-12 IB schools. Currently, we’ve two International Baccalaureate schools under development. We’re also working with a group to open US Accredited Offshore International Universities in India, so I’ll be travelling over there later in June.
If you’re based in the Washington – DC area and would like to connect with me in person while I’m there till April 5, please send me an email or call me directly.
Here in Vancouver we’re in what’s called the “Olympic Hang-Over.” We had one big party in February holding the Winter Olympics and hosting a huge party in downtown Vancouver. I’d the chance to take my family to a number of cultural and athletic events and it was a lot of fun…though we’ll be paying it off for about 25 more years.
NEW HEG PARTNER
From time to time, HEG is approached by strategic firms that support HEG’s focus on helping new and established private school improve their performance. Today, I want to introduce you to a firm that specializes in helping schools improve their admissions and marketing systems. The firm is called “Enrollment Resources.” Their team’s primary focus is helping you to attract and retain more students, for both the K-12 and Post Secondary markets.
I’m going to cut-and-past for you below their recent newsletter offering a FREE Website Opportunity Analysis, so that you can attract and sign up more students. Please tell them that HEG referred you.
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ARE YOU OVERLOOKING YOUR BIGGEST
LEAD GENERATION OPPORTUNITY?
CHANCES ARE YOUR GREATEST LEAD CONVERSION TOOL IS RIGHT
UNDER YOUR NOSE AND YOU DON'T EVEN KNOW IT
I want you to imagine for the moment that you are a gold prospector and you can choose between two rivers to pan for gold…
…the first river is big and full of gold – it’s also chock-a-block full of other prospectors all battling to find the gold. If you choose this river, there is a possibility that you will get lucky and strike a big haul. That’s possible. What’s inevitable is you’ll be elbow-to-elbow, day in and day out, constantly fighting for position with other prospectors. Many of whom are bigger, better equipped and more experienced.
…the second river is much smaller and contains less gold – but it runs through your backyard. You have complete, private access to this river 24 hours a day.
Which river do you choose to work?
I know this is an outdated metaphor (there’s not a lot of gold prospecting going on these days) but it is a good example of what’s going on in Education marketing.
A lot of schools today rely heavily on portals and lead aggregators to generate leads. Portals can be great; they are a relatively easy way to get in front of prospects and hopefully generate interest in your school. However, if you’re getting in front of prospects through a portal, chances are your competitors are as well. Using portals is like mining for gold in the first river.
The second river is your own website. And the question to ask is: Why spend all your effort with over-crowded portals when you have a perfectly good lead generation source right under your nose? Convert MORE of the traffic that comes to your website, cut out the middle man and develop leads directly at the source. Especially when stats show self-generated leads convert enrollment at a HIGHER rate.
You already have a website – why not make it work for you?
Get a FREE Website Opportunity Analysis
Call us today for a free “Opportunity Analysis” of your website and find out if you are leaving leads “on the table.” Call (250) 391-9494 or email.
Sincerely,
Gregg Meiklejohn & Shane Sparks, Co-Founders
Enrollment Resources Inc.
(250) 391-9494
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To Your success
Doug Halladay
President
Halladay Education Group
P: 604.868.0002 / F: 868.472.8737 / Email
P.S. Don’t forget to go to our secure Online Store to invest in our Strategic Planning or School Start-Up Toolkits
