Foreign Student Enrollment Will Drop 25%

Hello,

My son and I have almost recovered from this year’s version of the flu that we contracted a week ago. Arghh. That was a lost spring break though I guess that’s one less virus we’ll have to deal with for next flu season.

Please don’t ask about the Vancouver Canucks hockey team and their loss the other night to Phoenix. It was so bad, the Canucks scored on themselves!

I had an interesting response to my blog from an Inner Circle Reader who cautioned me on the use of Web 2.0 Social Marketing. My previous eNewsletter wasn’t about the students using; it was about how school’s can leverage the technology to maximize their exposure to past, current, and future stakeholders. This is about validating to your current parents and students why they should stay enrolled at your school; compelling reasons why future parents should enrol their child at your school, and why past parents and alumni should recommend friends to send their child (or donation) to your school. You don’t want to leave any stone left unturned with the media you use in your public relations machine. And of course, I know that you’ll also apply mechanisms to measure how you reach your community (don’t you?).

Today I’m going to look at a recent article in our local newspaper that talks about the drop in high school foreign enrollment and the increase in post secondary foreign enrollment. Yes, that’s right, one goes down by 25% while the other goes up. I’ll explain more in my article below in Section 4.

To your success,

Doug Halladay

President and Founder
Halladay Education Group Inc.
www.HalladayEducationGroup.com

Get our updates @ www.twitter.com/halladay

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IN THIS ISSUE
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1. In The News

2. Popular Services

3. Foreign Student Enrollment Will Drop 25%

4. Online Store Products

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1. IN THE NEWS
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2. POPULAR SERVICES
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3. FOREIGN STUDENT ENROLLMENT WILL DROP 25%
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As a former Head of an International Boarding School in Western Canada, I know how important recruiting international students is to the culture and financial sustainability of a school. At one time I was on the road for up to 50 days or more a year recruiting and fundraising in Asia, North and South America, Europe, and the Middle East. I was establishing new markets, building on current markets, and friend-raising with current and past parents and students. This was during challenging times that included 9/11, SARS, mad-cow disease, the crash in the Korean and Japanese economy, and more. Yet, we always were able to continue to build our international boarding numbers and improve retention. However, that’s another story. Today, I wanted to share with you some serious foreign enrollment numbers that you should be aware of:

• Vancouver-based schools are bracing for possible drops of up to 25% in international student enrollment that will cut into revenues for public and private schools and universities
• There is a 15-20% drop in study-permit applications compared to the same time last year
• Educators are worried that changes in the world’s financial order will make going abroad to learn a language, attend a post secondary school, or enrol in a K-12 school a luxury rather than a necessity.
  

However, UBC has noted a 13% increase in their international student applications. Of course, they will still have to wait till this fall to see if this translates into cheques. However, this does not include US students, where there’s been a drop of 4%.

However, during poor economies, domestic enrollment normally rises at post secondary schools, and this is holding true again, where applications from local students is providing good news during the grim economy. People are heading back to school when they can’t get a job or need to upgrade.

How is your school dealing with how today’s economy is impacting your school’s marketing for international student enrollment? Do you have an international and domestic marketing plan in place to grow enrollment? Remember, when other’s are reducing their budget you should increase yours!! Are you diversifying the markets you’re drawing students from? Are you increasing your marketing strategies to leverage more media and technology, new markets, going back to old markets that may create new leads? Do you even have a plan in place? Remember there are also international students living in your own domestic market that may looking for a new choice; have you a plan to reach out to them?

To find out more about our firm’s international student marketing services and how we can help improve your school’s social media presence, please email HEG at info@halladayeducationgroup.com to discuss your needs or click on the following link for more information:

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To your success,

Douglas Halladay
President and Founder

Halladay Education Group Inc.

P: 604.868.0002 / F: 868.472.8737 / Email: info@halladayeducationgroup.com
www.HalladayEducationGroup.com

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