Hello,
My flu is getting a little better, but the best medicine is my Vancouver Canucks Hockey team winning last night. By beating the St. Louis Blues, the Canucks are now in 4th place.
As you know, one of the strategies HEG utilizes to stay connected with our current and future clients is to send out weekly eNewsletters to share tips, news, and advice on starting and leading private and public schools more effectively. From the strong retention rates, we must be doing a good job.
HEG utilizes as many technology-based strategies as possible to stay connected with our Inner Circle Members and access to new members. We do this through “Social Media 2.0” technology.
You can find HEG on the following Social Media Sites: LinkedIn, Twitter, Face Book, Plaxo, Blob, PPC’s on Yahoo and Google, Article Submissions, Reciprocal Links, and more.
If your school uses only traditional advertising and has limited online presence, it's missing out. The Internet provides powerful networking opportunities that allow schools to effectively target their audience by logging on to social sites like LinkedIn, Digg and more. Take advantage of these tools by asserting your school’s presence online and reaching more potential customers, business partners and employees.
What does your school do?
To your success,
Doug Halladay
President and Founder
Halladay Education Group Inc.
www.HalladayEducationGroup.com
Get our updates @ www.twitter.com/halladay
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In This Issue
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1. In The News
2. Popular Services
3. Is Your School Using Social Media?
4. Online Store Products
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1. In The News
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The
A NEW HIGH SCHOOL WITH A COLLEGE MIXED IN
New York Times -
Officials say the economic crisis may cause students to bypass more expensive private schools. Justin Simmons, a 2007 graduate of Brooklyn Technical High...
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2. Popular Services
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Starting a school can be challenging and you never have a second chance to make a first impression. This is why you need a firm that has experience starting schools in
We can lead the development of a comprehensive Strategic Plan for your private or public school, which will build consensus, motivate donors, and define critical priorities for your Board and Administration to improve your school. Please click here for more information.
(C) BOARD GOVERNANCE WORKSHOPS
Do you want your school to have better leadership? Our full-day governance workshop in combination with our interactive online surveys will fine-tune your board’s performance and refocus their priorities. Please click here for more information.
A School assessment and review is critical to knowing if your school is heading in the right direction. You need to keep track of how your school is performing and how to stay competitive. As a board member are you confident that your
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3. Is Your School Using Social Media?
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If your school has limited online presence, it's missing out. The Internet provides powerful networking opportunities that allow school’s to effectively target their audience by logging on to social sites like LinkedIn, Digg and more to stay connected with your past, current, and future community.
Take advantage of these tools by asserting your school’s presence online and reaching more potential customers, business partners and employees. Here is a list of potential social sites your school should have a presence on:
Social-Media/Social-Bookmarking Sites
- Reddit: Upload stories and articles on reddit to drive traffic to your site or blog. Submit items often so that you'll gain a more loyal following and increase your presence on the site.
- Digg: Digg has a huge following online because of its optimum usability. Visitors can submit and browse articles in categories like technology, business, entertainment, sports and more.
- Del.icio.us: Social bookmark your way to better business with sites like del.icio.us, which invite users to organize and publicize interesting items through tagging and networking.
- StumbleUpon: You'll open your online presence up to a whole new audience just by adding the StumbleUpon toolbar to your browser and "channel surf[ing] the Web. You'll "connect with friends and share your discoveries," as well as "meet people that have similar interests."
- Technorati: If you want to increase your blog's readership, consider registering it with Technorati, a network of blogs and writers that lists top stories in categories like Business, Entertainment and Technology.
- Ning: After hanging around the same social networks for a while, you may feel inspired to create your own, where you can bring together clients, vendors, customers and co-workers in a confidential, secure corner of the Web. Ning lets users design free social networks that they can share with anyone.
- Squidoo: According to Squidoo, "everyone's an expert on something. Share your knowledge!" Share your industry's secrets by answering questions and designing a profile page to help other members.
- Furl: Make Furl "your personal Web file" by bookmarking great sites and sharing them with other users by recommending links, commenting on articles and utilizing other fantastic features.
- Tubearoo: This video network works like other social-bookmarking sites, except that it focuses on uploaded videos. Businesses can create and upload tutorials, commentaries and interviews with industry insiders to promote their own services.
- WikiHow: Create a how-to guide or tutorial on wikiHow to share your company's services with the public for free.
- YouTube: From the fashion industry to Capitol Hill, everyone has a video floating around on YouTube. Shoot a behind-the-scenes video from your company's latest commercial or event to give customers and clients an idea of what you do each day.
- Ma.gnolia: Share your favorite sites with friends, colleagues and clients by organizing your bookmarks with Ma.gnolia. Clients will appreciate both your Internet-savviness and your ability to stay current and organized.
Professional-Networking Sites
Sign up with these online networking communities as a company or as an individual to take advantage of recruiting opportunities, cross-promotional events and more.
- LinkedIn: LinkedIn is a popular networking site where alumni, business associates, recent graduates and other professionals connect online.
- Ecademy: Ecademy prides itself on "connecting business people" through its online network, blog and message-board chats, as well as its premier BlackStar membership program, which awards exclusive benefits.
- Ryze: Ryze lets members organize contacts and friends; upcoming events; and even job, real-estate and roommate classifieds.
- YorZ: This networking site doubles as a job site. Members can post openings for free to attract quality candidates.
- Xing: An account with networking site Xing can "open doors to thousands of companies." Use the professional contact manager to organize your new friends and colleagues, and take advantage of the Business Accelerator application to "find experts at the click of a button, market yourself in a professional context [and] open up new sales channels."
- Facebook: Facebook is no longer just for college kids who want to post their party pics. Businesses vie for advertising opportunities, event promotion and more on this social-networking site.
- Care2: Care2 isn't just a networking community for professionals: It's touted as "the global network for organizations and people who Care2 make a difference." If your business is making efforts to go green, let others know by becoming a presence on this site.
- Gather: This networking community is made up of members who think. Browse categories concerning books, health, money, news and more to ignite discussions on politics, business and entertainment. This will help your company tap into its target audience and find out what they want.
- MEETin.org: Once you've acquired a group of contacts in your city by networking on MEETin.org, organize an event so that you can meet face-to-face.
- Tribe: Cities like
- Ziggs: Ziggs is "organizing and connecting people in a professional way." Join groups and make contacts through your Ziggs account to increase your company's presence online and further your own personal career.
- Plaxo: Join Plaxo to organize your contacts and stay updated with feeds from Digg, Amazon.com, del.icio.us and more.
- NetParty: If you want to attract young professionals in cities like
- Networking For Professionals: Networking For Professionals is another online community that combines the Internet with special events in the real world. Post photos, videos, résumés and clips on your online profile while you meet new business contacts.
How is your school dealing with today’s social marketing opportunities and growing enrollment, retention, fund raising, and public relations? Do you have a plan in place to implement this? Hey, are you even using pay per click on Google or Yahoo?
To find out more about our firm’s services and how we can help improve your school’s social media presence, please email HEG at info@halladayeducationgroup.com to discuss your needs or click on the following link for more information:
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4. Products At Our Online Store
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Here are two sets of popular Tool Kits to help you start and/or lead your school more effectively.
>> (A). STRATEGIC PLANNING TOOLKIT (#1 BEST SELLER)
Learn how to develop your own Strategic Plan effectively with our step-by-step instructions that contains our Workbook and Manual. Click here to get more details.
>> (B). START-A-SCHOOL TOOLKIT (#2 BEST SELLER)
Are you still struggling with starting your School? We share with you how to start a school from the ground up. Click here to get more the details.
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To your success,
President and Founder
Halladay Education Group Inc.
P: 604.868.0002 / F: 868.472.8737 / Email: info@halladayeducationgroup.com
www.HalladayEducationGroup.com
P.S. Do not forget to check out our secure Online Store for ways to invest in improving or starting your own school or non-profit.
Here's a few thoughts for people thinking of using social media.
ReplyDelete1. Don't "just do it", "think through it first". Social media efforts need to be persistent, week in and week out. Figure out before hand why you are doing this so that you know that it's worth the time.
2. Remember that social media are primarily social. If you use it as a simple PR tactic to blast out a message, you'll soon find that your audience disappears. Social media involves at least and ongoing dialogue, if not a full conversation. Particularly for schools, with the many constitutuencies of parents, alum, students (different ages) teachers, and administration, be sure to think though how the conversation should be structured. Obviously, it's impossible to anticipate everything that will happen but don't naively open a forum for discussion between everyone with no structure.
Just a few thoughts.
john from the blogwritingcourse.com
Education is important for one's child and as a group in which some caters thing with a group than individual tutorial for a good brain storming and sharing of ideas
ReplyDelete