Market-Feasibility & Business Plan For a New a Private School

Prediction is very difficult, especially about the future If you're planning to start a new school or expand your established school with additional grades or program, it's critical that you complete the due diligence necessary to formalize your educational-operational-management-finance model and accurately assess whether there is sustainable demand for the program or school you're envisioning. Within this process you need to quantify the costs associated with starting and operating your school or program to a break-even point, and the value it will return to your founders and/or investors. If you plan on opening a new school or program, you need to ensure that you've done your homework to ensure that your school model is sustainable. Once you launch your school, there's no turning back. Too many times we've seen founders rush out to lease a site or purchase land before they know if the model will work at a fee range the market will bear. In other cases, an established junior school is receiving requests from parents to expand their program to a high school. However, there's considerable risk in developing a new school without knowing if the program is sustainable or if it puts the board and school at too much risk.  Market-Feasibility Study And Business Plan HEG's process focuses on formalizing your school's educational / operational / business / financial model, determining the feasibility of success in your market, enrollment projections, start-up capital requirements, five-year operational budget, internal rate of return (if required), facility/site requirements, and conveyance of the proposition to your investment and/or founding group.  The rationale behind completing the Market Study and Business Plan first is to consolidate the scope of your formation project through an extensive business case analysis, formalizing the educational, operational, and business/financing framework, quantifying HR needs, facility/land requirements, enrollment, capital requirements, break-even point, pay-down to investors (if required), internal rate of return, and net profits. Upon conclusion of the Study, HEG can be a better position to assess your project's feasibility, optimal model for development and operation, site, and pre-operation milestones. Our Study formalizes the scope of your project through our extensive on-site analysis, market review, and identification of critical elements and financing costs associated with development. Upon conclusion of the Study, HEG can assess the project's viability and provide the Client with a concise 'blueprint' to guide your group at each stage of development. As they say, you never get a 2nd chance to make a 1st impression. HEG's Recent Projects  BUSINESS PLAN FOR AN INTERNATIONAL SCHOOL - SINGAPORE: HEG was retained to support the development of a business plan for submission to the government of Singapore to start a new private for-profit K-12 international IB school.  FEASIBILITY STUDY & DEVELOPMENT OF K-9 PRIVATE IB INTERNATIONAL SCHOOL - MALAYSIA:  HEG was retained to complete a full Market Study and Business Plan for a new PreK-9 International Private IB School formation project in Malaysia.  BUSINESS PLAN FOR A CANADIAN INTERNATIONAL SCHOOL -SAUDI ARABIA: HEG was retained to develop a business plan for submission to an investment group to start a private for-profit PreK-12 Canadian international IB school in Riyadh, Saudi Arabia. MARKET STUDY AND BUSINESS PLAN FOR A GROUP OF NEW PRIVATE INTERNATIONAL BRANCH SCHOOLS - OMAN: HEG was retained to complete a full Market Study and Business Plan for a group of new For-Profit International Private k-12 Branch Schoosl in Oman. BUSINESS PLAN FOR A BRITISH COLUMBIA CERTIFIED OFFSHORE SCHOOL - AL AIN, UAE: HEG was retained to develop a detailed start-up and operational business plan for a new K-12 B.C.-certified offshore school in Al Ain, UAE. RESEARCH STUDY ON SMALL SCHOOL ISSUES IN SAUDI ARABIA -SAUDI ARABIA: HEG was retained by a major consulting firm in KSA to complete a research-based comparative study on small school issues in Saudi Arabia. FEASIBILITY STUDY & DEVELOPMENT OF K-12 PRIVATE SCHOOL SYSTEM FOR THE NEW PLANNED CITY - MASDAR IN ABU DHABI, UAE: HEG was retained to advice on the development of a K-12 private school system and stand-alone private school(s) for the new planned city of Masdar in Abu Dhabi, UAE. MARKET STUDY AND BUSINESS PLAN FOR A NEW PRIVATE INTERNATIONAL HIGH SCHOOL - SAN DIEGO, U.S.A.: HEG was retained to complete a full Market Study and Business Plan for a new For-Profit International Private High School in San Diego, California. MARKET STUDY AND BUSINESS PLAN FOR A NEW PRIVATE INTERNATIONAL HIGH SCHOOL - TEXAS: HEG was retained to complete a full Market Study and Business Plan for a new Non-Profit International Private High School in Dallas, Texas. BUSINESS PLAN FOR A PRIVATE RELIGIOUS HIGH SCHOOL - FLORIDA: HEG has been retained to implement a Business Plan for a new all-boys Grade 9-12 Independent Orthodox High School in Boca Raton, Florida, U.S.A. FEASIBILITY STUDY & BUSINESS PLAN FOR A PRIVATE TRIBAL SCHOOL - ALABAMA, U.S.A.: HEG has been retained to implement a Feasibility Study and Business Plan for a new co-ed PreK-12 Tribal Private School in Atmore, Alabama, USA. FEASIBILITY STUDY & BUSINESS PLAN - MAUI HAWAII, USA: HEG was commissioned to implement a Feasibility Study and Business Plan for a new University Preparatory High School in Maui, Hawaii. HEG will also support starting the school. FEASIBILITY STUDY & BUSINESS PLAN FOR A PRIVATE GRADES PREK-12 ANGLICAN SCHOOL - VANCOUVER, CANADA: HEG has been retained to implement a Feasibility Study and Business Plan for a new co-ed PreK-12 Non-Profit Anglican Private School in Vancouver, British Columbia. MARKET STUDY AND BUSINESS PLAN FOR A NEW PRIVATE INTERNATIONAL HIGH SCHOOL - VANCOUVER, CANADA: HEG was retained to complete a full Market Study and Business Plan for a new For-Profit International Private High School in Vancouver, British Columbia. BUSINESS PLAN DEVELOPMENT- ONTARIO, CANADA: HEG was commissioned to develop a comprehensive business plan for a new University Preparatory Day-Boarding Multi-Sport Elite High School in Toronto, Ontario, Canada. BUSINESS PLAN FOR A BRITISH COLUMBIA CERTIFIED SPORTS ACADEMY - VANCOUVER, B.C.: HEG completed a detailed start-up and operational business plan for a new K-12 B.C.-certified sports academy in Vancouver, BC. FEASIBILITY STUDY AND BUSINESS PLAN FOR A NEW INDEPENDENT GRADES 9-12 PREP SCHOOL - TORONTO, CANADA: HEG was retained to complete a phone Feasibility Study and Business Plan for a new Grade 9-12 University Preparatory Private School formation project in Ontario.  MARKET STUDY AND BUSINESS PLAN FOR A NEW PRIVATE INTERNATIONAL PREK-9 IB MARKET STUDY FOR A BRITISH COLUMBIA CERTIFIED OFFSHORE SCHOOL - BEIJING, CHINA: HEG was retained to oversee starting a K-12 BC-certified offshore school in Beijing, China. MARKET STUDY AND BUSINESS PLAN FOR A NEW PRIVATE INTERNATIONAL SCHOOL - LUANDA, ANGOLA: HEG was retained to complete a full Market Study and Business Plan for a new For-Profit International Private PreK-12 School in Angola. FEASIBILITY STUDY AND BUSINESS PLAN FOR A NEW PRIVATE INTERNATIONAL K-12 IB SCHOOL FORMATION PROJECT - PANAMA: HEG was retained to complete a Feasibility Study and Business Plan for a new K-12 International Private IB School project in Panama City, Panama.  Next Step   HEG is recognized as the global leader in the development of market~feasibility studies and business plans for private school development.  We've completed over 100 studies and business plans for the establishment of new schools, expansion of existing private schools, and transformation of schools into private schools globally. We've experience with projects of over $250 million in new cities to smaller non-profit schools in North America. We've worked with for-profit and non-profit clients in North America, Asia, Europe, Middle East, and Africa. If you would like to find out more about HEG's services, please contact our firm directly by sending an email to info@halladayeducationgroup.com or calling HEG at +1-604-868-0002.  To your success,  Douglas Halladay President Halladay Education Group P.S. Don't forget to go to our secure Online Store to invest in our Strategic Planning or Start-A-School Toolkits.They're affordable and practical.

Private School Strategic Planning 101 - A Guide To School Success

Strategic planning, when done right, does not have to be frustrating, unproductive, costly, or  divert the

energies of your school's leadership. If done properly, the process will stimulate support in your community and focus resources for continued development and provide a clear competitive advantage aligned with your mission. The purpose of your strategic plan is to lay out a concise and practical road map to achieve your mission and vision -- moving away from being "reactive" -- solving today's problems -- towards being "proactive" - eliminating problems in the future and taking advantage of opportunities now.

Your plan should provide a framework that enables your school to focus and coordinate your resources, work towards common goals, assess and adjust as you move forward, and focus your board's priorities, guide your staff, and inspire your community. The planning process addresses a series of questions that examine assumptions, incorporates information about the present, and anticipates the world in which the school will be working in, determines how you will get there, and allows you to measure and adjust and you attain your vision.

Value To Your Board

A school is most effective when the resources of your organization are aligned by a common vision, mission, strategies, goals, and action plans. Simply operating your school by calendar or crisis is not acceptable. You want your organization to move from being reactive to being proactive; rather than responding to unexpected changes, you want to anticipate and plan for them.  

HEG's planning approach provides a practical model for mission-based leadership. Our step-by-step seamless process provides concrete objectives and deliverables that can be implemented and measured to dramatically improve the performance of your school, moving you from good to great. It allows you to accurately gauge the progress of your plan and school performance, as well as linking your governance model to the annual operational plan. Very simply, it's the process by which your board envisions your future, identifies a picture of the future based on current data, and controls forces that affect you from attaining your vision, making adjustments as you move forward. This allows your school to:

• Identify areas of operation needing consideration now and using it as a springboard to strengthen performance in the future;
• Identify and reach consensus on issues before they become a crisis (e.g., finance, funding, enrollment, marketing, HR, academic programs, student performance, facilities, educational program, governance);
• Articulate a uniform, shared vision, providing a clearer focus, producing efficiency, participation, and ownership by your stakeholders;
• Allocate resources to opportunities and improve finances and projections;
• Build trust, respect, team-work, and communication amongst all stakeholders;
• Create a framework to guide decision making and ensure that members are working towards the same goals, even if the environment around the school changes;
• Gain credibility and identify critical projects to focus your resources;
• Inspire your community to invest in your goals through focused fundraising campaigns;
• Ensure that board members understand their roles, responsibilities, and board-wide priorities within their committee structure; and
• Monitor performance and provide benchmarks from which progress can be measured within your board and senior administration.

Fitting The Pieces Into Your Governance Model

The diagram below clarifies how the pieces come together to develop, implement, and monitor your plan. You can see that your five-year planing document should be used annually by your board to determine your yearly priorities and your senior administration to break-down how they plan to measurably implement the priorities, encompassed within their own evaluation process. This puts all key players on the same page. 

 

Planning Approach

HEG's planning approach supports your board and senior administration in the development and implementation of your plan. Our approach typically encompasses a progression of stages over a five to seven month time frame with the development of the strategic plan and action plan for implementation in the coming school year. This is achieved through the following steps that are customized foryour school:

 

Our approach results in both the "compass" and "road map" to support your board in the  development and implementation of a measurable plan to focus school improvement - maximizing your school's educational, operational, governance, and financial performance while linking priorities of the board with Senior Administration's Operational Plan.  

Provided here is a link to a recent strategic plan HEG was engaged to develop. Click on the link to open a downloadable copy of their strategic plan for Forest Lake Education Center Strategic Plan. HEG's President has been involved in the development of a variety of strategic plans for a number of schools types (International, US, Canadian, IBO, Faith-Based, Public) globally.
 

Next Step

If you would like to find out more about how we can help your board to develop your school's strategic plan or advise on the review and implementation of your current plan, please contact HEG to find out more by sending an email to info@halladayeducationgroup.com or calling directly at +1-604-868-0002.

To your success, 

Douglas Halladay

President

Halladay Education Group

P: +1-604-868-0002 | E: info@halladayeducationgroup.com  

4316 Arthur Drive, Delta, BC, Canada, V4K 2W8 

P.S. Don't forget to go to our secure Online Store to invest in our Strategic Planning or Start-A-School Toolkits. They're affordable and practical.  

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Recruiting International Students For Your School

IN THIS ISSUE Where's HEG Working? In The News Solutions For Your School Are You Missing Out On Recruiting International Students? Toolkits BUY & SELL SCHOOLS      HEG provides consulting services in connection with the sale of Private K-12 Schools globally, and Language Schools & Career Colleges in Canada, including:   Language Schools: 1). Group of successful Language Schools based in two key urban Canada cities with EBITDA of approximately +$750,000. (School No. 1037) - SOLD 2). Highly regarded Language School and Career College with a popular Work/Study Program in British Columbia with EBITDA of approximately +$400,000. (School No. 1031) - SOLD 3). Successful Language School and Training College in Western Canada with EBITDA of approximately +$80,000. (School No. 1097) - SOLD 4). Solo centrally-based Canadian language school with EBITDA of +$100,000 that is the leader in its region. (School No. 1022) K-12 Private Schools: 1). Prestigious day/boarding high school in NE USA on 120 picturesque acres with enrollment capacity of 500 students and I-20 Visas to recruit international students (School No. 1055) - SIGNED LOI 2). Growing K-12 international school of 450 student in SE USA with EBITDA of $950,000. (School No. 1011) - SIGNED LOI 3). Thriving K-12 private international school of 450 students in Vietnam with EBITDA of +$1.4 million, (School No. 1034) 4). Special needs high school in Texas with revenues of $500,000. (School No. 1097) Career Colleges: 1). Group of growing Career Colleges in Canada with EBITDA of approximately +$3.7 million and programs specializing in health and technology (School No. 1075) - Currently Off The Market 2). Very successful Western Canadian career college in the hospitality/culinary industry with EBITDA of +$1.2 million and a full-year waiting list (School No. 1055) - Currently Off The Market 3). Group of Business Career Colleges based in Western Canada with EBITDA of +$750,000. (School No. 1019) 4). Solo Career Business College based in British Columbia with EBITDA of +$100,000. (School No. 1063) 5). Unique Nursing College in California in final stages of receiving accreditation and seeking investors (School No. 1077) Contact HEG by email or phone if you would like to find out more about these schools or would HEG to provide consulting services in connection with the sale of your school.   ONLINE STORE Visit Our Store For Helpful Toolkits TESTIMONIAL "HEG  is a very professional team that brings a myriad of talents to private schools and are quite focused and results driven. They work efficiently and are task-driven. As a start-up school we have so many items in our punch-list to complete and Doug and the HEG team came in and helped us with almost every aspect of the operations in a very short time frame. They are flexible and a joy to work with. I would recommend them to any group that wants to start a world-class international school or improve the performance of your established private school." -- Dr. Jorge Nelson, Head of Chadwick International School

Message From HEG's President A belated Happy New Year to you. I trust 2013 is starting off well and you're going to have another tremendous year; personally and professionally. Halladay Education Group is now celebrating our seventh-year anniversary and we thank all of our clients who've been a part of HEG's success, as well as yours. In fact, our team at HEG has over three decades of experience helping school leaders start, operate, and manage their schools effectively. We see 2013 as a big year for our clients as well. In the last seven years, we've worked with hundreds of schools and education-related clients to start critically acclaimed schools, improve the performance and operation of their established school, buy and sell multi-million dollar schools, and establish lucrative business partnerships in the education sector. Our consulting firm specializes in private school development, with services in areas such as improved management and operation (Governance, Strategic Planning, Evaluations, Leadership Development); school formation and program expansion; and mergers, branch school licensing, and sale of private schools globally. Here are a few links that provide additional information on our firm's services: http://bit.ly/hWKCuE and http://bit.ly/fLPF9h. Additionally, here is a link to recent work with clients globally: http://bit.ly/2ptow7. As we come to an end of the first month of the year, you may wish to consider the following consulting services provided by our firm: ·         Mergers, Sales, & Branch School Licensing & Partnerships ·         Private School Formation & Feasibility Studies for New Programs  & Schools ·         Strategic Planning ·         Institutional Assessments & Audits ·         Board Governance Workshops & Leadership Development ·         Executive & Faculty Searches ·         Advising on Financial Improvement ·         Executive Coaching ·         School Management ·         Surveys & School Climate Improvement  ·         International Education  Today's Article - International Student Recruiting  Today, I wanted to talk to you more about recruiting international students to your school or district. I was reading an excellent online article entitled "Chinese Admissions Soar At US High Schools", which noted that admissions of Chinese students to US private high schools climbed dramatically over the last five years, reaching 23,795 last year - up from 4,500 in 2008. Collectively, enrollment from China, South Korea, India, Japan, Taiwan, and Vietnam rose from 27,235 to 42,845; with China having the lion's share. When our firm works with schools to assess their overall performance, one critical element of enhancing enrollment (and revenue) is expanding their overall market of student recruitment to include international students. We've always encouraged schools to minimize their risk by diversifying the market they recruit students from so that they're in a position to ride out any local breakdown in enrollment. I was speaking with a school district this week that had not taken advantage of the opportunity to recruit international students. I shared that this strategy isn't just about the revenue that international students bring in to support other programs for local students, but it' also about the experience these new cultures bring to your current students. Today's article shares more details about the in's-and-out's of developing an international recruiting program for your school.    To your success,   Doug Halladay President Halladay Education Group   Where's HEG Working Right Now? Here's an update of what HEG's working on:    Market Study and Business Plan for a new Faith-Based Non-Profit Private K-12 School in Canada  Formation of a Faith-Based Non-Profit Private K-12 School in Canada  Formation of an International K-12 Private For Profit School in Canada   Market Study and Business Plan for a new Private K-12 Non-Profit International School Group in Oman Market Study and Business Plan for a new Private For-Profit International High School in California  Strategic PlanFor a Private Non-Profit K-8 Christian Preparatory School in Florida   Market Study and Business Plan For A For Profit International IB School in Asia  Formation of a new Private K-12 Canadian For-Profit International K-12 School in Qatar Market Study and Business Plan for a Public to Private School Conversion in South Africa Market Study and Business Plan for a New Private K-12 International School in S.E. Asia     Providing consulting services to school owners and buyers in connection with the sale or purchase of a Canadian Career Colleges, Language Schools, and/or Private K-12 school globally  If you're interested in our firm's consulting services, and would like to discuss your needs further, please contact HEG by email  or call directly at +1-604-868-0002.   In The News Mr. Obama, Here's How To Become The 'Education President' We have come a long way from the grand experiments of the first phase of modern educational expansion (1945-1980) that responded to a growing middle class, a need for cutting-edge research and technology, an interest in producing STEM graduates, and... Moving Education Forward: It Starts With School Leaders In his second inaugural speech, President Obama stated, "We understand that outworn programs are inadequate to the needs of our time. We must harness new ideas and technology to remake our government, revamp our tax code, reform our schools, and... Our Education System Is Killing Creativity In order for companies to succeed and stand out, they need to have a group of intelligent and diverse talent. Yet, this is hard to find because people are discouraged to think outside the box throughout their lives. In fact, our education system - and...  'STEAM' Education Gains Momentum In Schools For years, educators have been told about the importance of STEM education-for science, technology, engineering, and mathematics-in ensuring the nation's competitiveness in a global economy. But now, a new movement seeks to amend that acronym to... Does Single-Sex Education Help Women Succeed? American girls and women can attend single-sex schools from Kindergarten through college. But recent statistics noting a steady decline in enrollment at women's colleges have led to a re-examination of how well single-sex education works. Host Melissa ... Solutions For Your School STARTING A SCHOOL Our experienced team can provide step-by-step 'turn-key' services to start your school in the USA, Canada, &  Internationally. Click here for more info.  STRATEGIC PLANNING  We're experienced developing Strategic Plans for schools globally. Our plan can focuses your school's mission, build consensus, donor confidence, & define priorities for your Board & Staff. No school should be without one. Click here for more info. BOARD GOVERNANCE WORKSHOPS Great schools have great boards. Can you afford not to ? Our governance workshops & online board performance surveys fine-tunes your board's & focuses your priorities. Click here for more info. SCHOOL EVALUATION Are you sure your school is doing the best it can? Our In-Depth Performance Review assesses your school's performance against benchmarks & provides snap-shot right away. Click here for more info. BUYING AND SELLING SCHOOLS  HEG provides consulting services in connection with the sale of K-12 Schools, Language Schools, & Career Colleges in Canada, US, and Internationally. Click here for more info. Are You Missing Out On Recruiting International Students?   What is an International Student Recruiting Program?   International  Student Recruiting Programs provide students the combination of an outstanding education with the opportunity to live and travel in a new country. An effective program promotes and markets your school as a destination for students. This includes programs such as: one year or one-semester ESL programs; High School graduation for fully integrated International students; short-term programs; summer and winter programs; exchange programs; extended travel programs, and; sister school programs. Advantages toyour School An International Student Recruiting Program enhances the overall educational value for your current students, appreciation and understanding of other cultures, and lifelong global friendships. In addition, the program provides a positive revenue source from additional and high tuition, diversifies your recruiting market, reduces the impact of regional economic cycles, expands fundraising profile, and establishes exchange programs for your students and staff. What makes an Effective International Student Recruiting Program? There are a number of factors inherent in an effective program. This includes: allowing international students to choose from short- and long-term programs from elementary through to secondary; promoting a flexible, accessible, and internationally oriented program of education (e.g., ESL, AP, IB); highly qualified and experienced ESL instructors; ensuring a quality learning experience in a spectacular North American setting; fostering multiculturalism and global perspective, and; assisting international students through a variety of on-campus services and student support (e.g., medical, counseling, travel arrangements, tutoring). Where Do You Start? Most importantly, you need to develop your vision and Mission for your program. Determine why you want to start one? Is it for the revenue or the quality of programs and culture it provides to your school? Or both. Either way, you need to assess your current status -- perform an analysis of your school's strengths, weaknesses, opportunities, and trends/threats (SWOT analysis); perform a competitive analysis of your market, and; identify where you are now and where you want to be. From this process you develop goals and tasks to achieve your mission and vision, noting how to overcome your weaknesses, utilizing your strengths, keeping an eye on emerging trends and threats, and maximizing enrollment and revenue. You need to develop key goals in relation to your plan, establishing your action plan, and identifying the impact on other programs at your school. But most importantly, create your implementation plan, indicating who, when, how, and how much to achieve your vision. Admissions/Marketing Plan One of the most critical elements to a successful program is to development and implement an effective international student marketing plan for recruitment. This is more complicated than your "domestic plan." You are dealing with another culture, language, norms, and distance. Nevertheless, an effective plan should include: identifying short- and long-term markets; developing a budget (10-15% of projected Gross Revenue); developing a recruiting calendar for student/agent recruiting fairs and admissions cycle; identifying promotional resources (e.g., web site, translated promotional materials for fairs and agents, agent binders, resources for fair booths, Home Stay Forms), and; building an agent database. ESL Program The most critical element of a successful International Program is the actual educational program at your school. It's every institution's mission to provide learners a quality learning experience. And word gets out very quickly, even globally, about whether your program does what it says it does!! Remember, the majority of a successful recruiting campaigns are still based on word-of-mouth marketing. So ensure that you hire good instructors and provide first-class instruction and resources, as well as a healthy, happy living experience for your international students.    Special Note If you feel that this is too good to be true, the international consultancy, McKinsey believes that interest in schools will continue in 2013, and not just in the US. The UK has seen Chinese enrollment triple at its boarding schools in four years, and the Independent Schools Council, which represents around 50% of the UK's independent schools, says enrollment has risen from 2,330 to 3,630 since 2008. Singapore, Canada, and Australia are also thought to be targets, where big investments in real estate and other assets can also lead to permanent residency. "Private-business owners have an opportunity to give themselves such options by making international investments and acquisitions outside China," writes McKinsey. "With permanent residence on offer...in return for an investment of up to a few million dollars, many are taking advantage."   Next Step If you'd like to find out more about how we can help your school develop or improve your international student recruiting program, please contact HEG by email at info@halladayeducationgroup.com or directly at +1-604-868-0002.  HEG Recommends Here are two of our most popular toolkits which will help you to either  start your own school or develop your own strategic plan.   STRATEGIC PLANNING TOOLKIT  Learn how to develop your own Plan with step-by-step instructions contained in a detailed Workbook & Manual, along with $500 worth of bonus CD's. It's all here to help you develop your own plan. Click here for more details. START-A-SCHOOL TOOLKIT Are you still struggling with starting a school? Experienced school leaders share how they started their school from the ground up. You'll also receive our bonus CD ($150 value) on developing your strategic plan. Click here for more details. To your success, Douglas Halladay President Halladay Education Group Inc.   P: 604.868.0002 E: info@halladayeducationgroup.com www.HalladayEducationGroup.com P.S. Don't forget to check out our Online Store and our popular Strategic Planning and Start-A-School Toolkits.They're affordable and practical.     You are receiving this because you signed up at HEG's website or you told us you wanted to subscribe. We will never distribute your address to anyone. Period. We promise.