HALLADAY EDUCATION GROUP

HALLADAY EDUCATION GROUP
4316 Arthur Drive, Delta, BC, Canada V4K 2W8
P: 604.868.0002 | E: info@halladayeducationgroup.com


Wednesday, November 14, 2012

Are You Building A Strong Relationship With Your Parent Community?


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BUY & SELL SCHOOLS
    
HEG provides consulting services in connection with the sale of Private K-12 Schools globally, and Language Schools & Career Colleges in Canada, including:  

Career Colleges:

1). Solo Career Business College based in British Columbia with EBITDA of +$100,000. (School No. 1063)

2).Nursing College in California in final stages of receiving accreditation and seeking investors (School No. 1077)

Language Schools:

1).  Group of successful Language Schools based in key urban centres Canada with EBITDA of approximately +$750,000. (School No. 1037) - Signed an LOI

2). Highly regarded Language School and Career College with a popular Work/Study Program in British Columbia. (School No. 1031) - Signed an LOI

3). Successful Language School and Training College in Western Canada with EBITDA of approximately +$80,000. (School No. 1097) - Signed an LOI

4).Solo centrally-based Canadian language school with EBITDA of +$100,000 that is the leader in its region. (School No. 1022)

K-12 Private Schools:

1). Growing K-12 international school of 450 student in SE USA with EBITDA of $950,000. (School No. 1011)

2). Thriving K-12 private international school of 450 students in Vietnam with EBITDA of +$1.4 million, (School No. 1034)

4). Prestigious day/boarding high school in NE USA on 120 picturesque acres with enrollment capacity of 500 students and I-20 Visas to recruit international students (School No. 1055) - Signed an LOI

5). Special needs high school in Texas with revenues of $500,000. (School No. 1097)

Contact HEG by email or phone if you would like to find out more about these schools or would HEG to provide consulting services in connection with the sale of your school.  



TESTIMONIAL
"HEG  is a very professional team that brings a myriad of talents to private schools and are quite focused and results driven. They work efficiently and are task-driven. As a start-up school we have so many items in our punch-list to complete and Doug and the HEG team came in and helped us with almost every aspect of the operations in a very short time frame. They are flexible and a joy to work with. I would recommend them to any group that wants to start a world-class international school or improve the performance of your established private school."
-- Dr. Jorge Nelson, Head of Chadwick International School 

Message From HEG's President
As I visit a number of private schools over the years, I note right away Volunteerwhen a school has a strong connection with their parents. It's a sense of community and pride...engaging parents in their school's success. This engagement helps to fulfill the school's mission and becomes the  backbone of the volunteer force, and a real sense of ownership by the parents in the school's achievements.
I've always been a strong believer in building a strong relationship with your parent community. Word-of-mouth marketing is still the number strategy for building enrollment. Moreover, a positive and trusting school culture is grounded on an openness to work and engage the parent community in the ongoing development of the school. As mentioned in earlier eNewsletters, effective schools encourage a high level of collaboration and communication with its stakeholders.

Today, I'd like to share a few ideas about how to get your parents more involved in your school
.         

To your success,  

Doug Halladay
President
Halladay Education Group

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Where's HEG Working Right Now?
Here's an update of what HEG's working on:   
  • Market Study and Business Plan for a new Faith-Based Non-Profit Private K-12 School in BC 
  • Market Study and Business Plan for a new Private K-12 Non-Profit International School in Oman
  • Market Study and Business Plan for a new Private For-Profit High School in California 
  • Strategic Plan/Action For a Private Non-Profit K-8 Adventist Preparatory School in Florida  
  • Strategic Plan For An International Private For-Profit School in Latin America
  • Market Study and Business Plan For A For Profit International IB School in Asia 
  • Formation of a new Private K-12 Canadian For-Profit International K-12 School in Saudi Arabia   
  • Providing consulting services to school owners in connection with the sale of their Canadian Career Colleges, Language Schools, and Private K-12 schools globally 
If you're interested in our firm's consulting services, and would like to discuss your needs further, please contact Doug Halladay by email  or call directly at 1-604-868-0002.  
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Solutions For Your School
Our experienced team can provide step-by-step 'turn-key' services to start your school in the USA, Canada, &  Internationally. Click here for more info. 

We're experienced developing StrPlanategic Plans for schools globally. Our plan can focuses your school's mission, build consensus, donor confidence, & define priorities for your Board & Staff. No school should be without one. Click here for more info.

Great schools have great boards. Can you afford not to ? Our governance workshops & online board performance surveys fine-tunes your board's & focuses your priorities. Click here for more info.

Are you sure your school is doing the best it can? Our In-Depth Performance Review assesses your school's performance against benchmarks & provides snap-shot right away. Click here for more info.

HEG provides consulting services in connection with the sale of K-12 Schools, Language Schools, & Career Colleges in Canada, US, and Internationally. Click here for more info.
Are You Building A Strong Relationship With Your Parent Community?
VolunteeringI've always been a believer in building strong relationships with  parents. Word-of-mouth marketing is still the number strategy for building enrollment. Moreover, a positive and trusting school culture is grounded on an openness to work and engage your parents in ongoing development of their school. Here are a few suggestions:

1). Communication and Volunteering

Most parents want to participate in their child's education. Your job is to figure out how to do that. Supply your key constituents with the information and experiences needed to validate their decision to enrol their child at your school...tapping into what matters most to them. Use targeted communication strategies to develop parents as engaged volunteers, marketers, and supporters of your school. Establish activities that bond parents to the school. However, be sensitive to the already consuming commitments that most dual-working parents have and the type of activities and times you hold them. A well thought out series of events and publications (e.g., eNewsletter, Facebook, Intraweb, Twitter) keep parents closely connected. This includes. 
  • Start your year with a back-to-school event (picnic).
  • Set up a new parent/ student luncheon.
  • Link new parents with established parents.
  • Organize and fund grade level meetings and get togethe's once a semester.
  • Hold parent-teacher conferences at least once per term. Set-up a flexible schedules to accommodate working parents (or other forms of communication...email, voice mail).
  • Email parent-oriented eNewsletters at least once a month that are well written and attractive. This is a critical retention tool that demonstrates to parents the value they receive for their tuition .
  • Create a parent volunteer handbook highlighting both their unique areas of expertise to contribute as well as established events for volunteering.
  • Email weekly updates to alert parents on events, calendar changes, and celebrations of school achievements.
  • Create a year-long calendar of events, holidays, vacations, and professional days that is attractively printed so it can hang from the fridge door.
  • Develop a magazine for your entire constituency to "brag" about school achievements (e.g., academics, sports, extra-curriculars, leadership, classroom experiences, alumni activities, parent events).
  • Develop an annual report detailing fundraising results (donors and volunteers) and the year's accomplishments, which should be mailed to all constituents.
2). Parent Association:

The PA serves as a critical supporter in your school's efforts to connect with parents. Its role is to be a friend-raiser, fund-raiser, and to involve/inform/support parents. It is not a political group! You've a board to represent the parents. Parents need major events during the school year to rally around (e.g., Gala dinner, golf tournament, bazaar, field days, sports days, walk-a-thons); with at least one event per semester;  some at the divisional level and some school-wide. However, any event that attracts the entire family is valuable. Fundraising events are also excellent bonding activities. Teamwork and sharing of common goals and results, and accomplishments provide parents with a sense of ownership in the development of their children's school. It's also important to find parent volunteers their own space to call their own. Your PA should focus on:
  • Building a positive school spirit
  • Supporting communication between parents and the school
  • Recruiting and organizing volunteers for school events
  • Raising funds in conjunction with school development policies
  • Forming the backbone of your volunteer force
  • Lightening the load for your staff
  • Adding variety and expertise
One of the worst things to happen though is that a parent offers to volunteer, but no one follows up. Your school needs to assign someone on your staff to oversee parent volunteer activities, where they can help to develop ownership and involvement and create a sense of community. This will boost your school's image by spreading a positive word-of-mouth to others.

Next Step

Doug, if you would like to find out more about how we can help your school improve parent community relations, please contact HEG directly by email at info@halladayeducationgroup.com or directly at 1-604-868-0002. 
HEG Recommends
Here are two of our most popular toolkits which will help you to either  start your own school or develop your own strategic plan. SP Toolkit
 
STRATEGIC PLANNING TOOLKIT
 
Learn how to develop your own Plan with step-by-step instructions contained in a detailed Workbook & Manual, along with $500 worth of bonus CD's. It's all here to help you develop your own plan. Click here for more details.

START-A-SCHOOL TOOLKIT
Start Tlkt
Are you still struggling with starting a school? Experienced school leaders share how they started their school from the ground up. You'll also receive our bonus CD ($150 value) on developing your strategic plan. Click here for more details.


To your success,

Douglas Halladay
President
Halladay Education Group Inc.
 
P: 604.868.0002
E: info@halladayeducationgroup.com
www.HalladayEducationGroup.com
P.S. Don't forget to check out our Online Store and our popular Strategic Planning and Start-A-School Toolkits.They're affordable and practical.  

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